For Marketing Leadership Professionals

How Consumers Find Websites In 2010 – A Social Computing Report

Trends To Consider For Your 2011 Strategy

Why Read This Report

Natural search results are still the most commonly used resource to navigate to websites. Although, compared with past studies, advertising has declined in popularity and social media gained ground, particularly for young consumers. What do these findings mean for interactive marketers? Recognize that driving traffic is a valuable, but not comprehensive, marketing goal.
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