For Marketing Leadership Professionals

How Consumers In Asia Pacific Use Their Mobile Phones

Mobile Activities And Mobile Internet In Asia Pacific And Across The Globe

Why Read This Report

Mobile phones in Asia Pacific are mainstream, and adoption of more advanced mobile activities such as mobile Internet, social networking, and mCommerce is widespread. In fact, consumers in Asia Pacific are leading in adoption of mobile Internet globally. Japan tops the list as the most mobile-advanced market, but urban Chinese consumers are catching up fast — especially with entertainment and social mobile activities. In urban India, where PCs are prohibitively expensive for the majority of the population and more than one-third of online consumers don't have Internet access at home, mobile Internet is a good alternative to PC Internet. And while uptake of mobile activities in urban India is lower than in most Asia Pacific markets, even urban Indians are already adopting some mobile activities faster than more developed markets like Europe and North America.

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