CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For CMO Professionals

How Has The Recession Changed European Consumers' Attitudes Toward Brands?

September 24, 2009

By Mary Beth Kemp with Christine Spivey Overby, Jean-Yves Lugo

  • 265 downloads
  • 0 comments
  • Rating:

Why Read This Report

Europeans are more pessimistic than North Americans about the evolution of their national economies. And they are feeling restrained personally too — 40% find themselves worse off than last year. But marketing leaders must resist the temptation to chase after these downtrodden consumers with short-term fixes like price reductions and promotions. Instead, they should focus on the other 60% of consumers who believe their situations will stay the same or improve. Marketing leaders should shore up their strategies and make their brands more valuable to these valuable consumers.
Tags: Brand Growth & Expansion, Brand Tactics, Consumer Retail & CPG, Marketing Attitudes, Marketing Measurement, Retail, Tech Sector Economics
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • European Consumers Are Feeling Constrained And Price Conscious
  • Marketing Leaders: Create Value Rather Than Playing For Volume

  • RECOMMENDATIONS

    Treat Consumers As If Your Brand Were A Luxury
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart