For Marketing Leadership Professionals

How Mature Is Your Mobile Strategy?

An Empowered Report

    Why Read This Report

    To help consumer product strategists and executives benchmark their mobile consumer strategy, Forrester conducted a global mobile strategy maturity online survey among executives. Fifty-seven percent of the executives interviewed either do not have a mobile strategy or are just beginning to define it. Few have implemented best practices. This report shares the key results of this executive survey; we will shortly produce a mobile maturity model to help strategists improve the performance and integration of the emerging mobile platform.
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    TABLE OF CONTENTS

    • Mobile Strategies Are Still In The Early Stages Of Development
    • Commitment To And Resources For Mobile Are Still Limited
    • A Small Majority Of Existing Mobile Strategies Meet Basic Strategic Requirements
    • RECOMMENDATIONS

      Coordinate Internally To Build A Mobile Business Case
    • Supplemental Material
    • Related Research Documents