For Customer Insights Professionals

Improve Web Intelligence With Tag Management

    Why Read This Report

    Customer insights (CI) professionals have a tag management problem. JavaScript tags are omnipresent on Web sites, supporting a wide variety of analytics, marketing, and technical services. But implementing and maintaining tags is a constant battle, and in many cases the tags are winning, putting marketing, measurement, and site effectiveness at risk. As the continuous improvement module of the digital intelligence playbook, this report suggests firms conduct a Web site tag audit to determine whether tag management is a significant risk factor. In the case of complex Web sites or those with an extensive tag footprint, investing in a tag management system yields multiple benefits based on efficient processes and accurate tracking.
    US $ 499
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