Why Read This
Most marketing organizations struggle to manage the burgeoning complexity associated with brands, regions, and channels and the resulting issues around brand consistency, program ownership, and speed-to-market. Few marketing applications are set up to support marketing organizations with these distributed challenges. An emerging set of distributed marketing technologies focus on solving these problems by: 1) centralizing content, workflow, and business rules; 2) supporting campaign management and response capture and measurement at a corporate and local level; and 3) delivering personalized content in many different formats.
Tags: Application Strategy & Selection, Brand Tactics, Campaign Management, Direct Marketing, Enterprise Marketing Platforms, Financial Services, Insurance, Marketing Automation, Marketing Measurement, Marketing Organization & Culture, Marketing Resource Management (MRM), Online Marketing Technology, Packaged Applications, Sourcing & Procurement, Sourcing Strategy & Execution