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For eBusiness & Channel Strategy Professionals

How The Credit Crisis Affects Lender Choice

Market Turmoil Changes Process Expectations More Than Provider Choice

October 17, 2008

By Brad Strothkamp with Carrie Johnson, Courtney Tincher

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Why Read This Report

It's no secret that the market for loans in the US is in turmoil. But how is that turmoil affecting consumers shopping for loans and the lenders they ultimately choose? Forrester surveyed US online consumers who had recently gotten a mortgage or home equity loan. Results showed that the ways consumers choose a lender have not changed dramatically, but the expectations that borrowers have around the speed and outcome of the lending process have begun to show the effects of a changing lending environment.
Tags: B2C eCommerce, Brand & Product Web Sites, Consumer Electronics & Technology, eCommerce, eCommerce Adoption, Financial Services, Mortgage & Unsecured Lending, Online Financial Products & Services, Retail Credit, Tech Sector Economics
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TABLE OF CONTENTS

  • US Consumers Are Still Shopping And Buying Lending Products
  • Borrowers Shop Around But Often End Up With Large Lenders

  • RECOMMENDATIONS

    The Credit Crisis Provides A Unique Opportunity To Nimble Lenders
  • Supplemental Material
  • Related Research Documents
 
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