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For eBusiness & Channel Strategy Professionals

How To Build An Effective Online Advice Tool

Eight Critical Features Executives Need To Drive Success

March 17, 2008

By Alyson Clarke with Benjamin Ensor, Lauriane Camus

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Why Read This Report

Financial services Web sites need online advice tools to give customers the financial advice they desperately need. If executed properly, advice tools can help firms build trust, reduce costs, improve the overall customer experience, and make advice more relevant. But many financial services companies failed to reap the rewards of previous attempts to implement these tools in the early 2000s. To get it right this time around, firms must learn from the past, understand the human advice process, and incorporate eight critical features.
Tags: Customer Experience Management, Financial Planning & Advice, Financial Services, Investments, Online Financial Products & Services, Web Design & Usability
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TABLE OF CONTENTS

  • Firms Must Learn From The Past To Make Online Advice Work
  • An Effective Advice Tool Needs Eight Critical Ingredients

  • RECOMMENDATIONS

    Building An Online Advice Tool Requires A Disciplined Approach To Design
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