Get access to a single webinar that is currently outside of your subscription.
Price: $250 (USD)
Partner with Forrester Research to get access to webinars, insights and frameworks aligned to your role. Shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Balancing competing product design demands through a series of tradeoffs is a critical part of the process of building a mobile device like a phone or a tablet.
Why didn't smartphones enjoy mainstream success in the late 1990s and early 2000s given their numerous features? The tradeoff decisions were wrong — the features did not deliver sufficient real benefits, and the corresponding barriers were overwhelming. Why is it still so hard to design a great mobile handset? Because knowing which tradeoffs to make on a new, innovative phone design is still more of an art than a science. The solution to both questions is the comprehensive concept of convenience. Firms that use the Convenience Quotient can increase their mobile product's benefits while reducing the barriers to success.
In this teleconference, Forrester Analysts Ian Fogg and Doug Williams identify the key benefits delivered by mobile handsets and the barriers to adoption that stand in the way of product success. But handset manufacturers are not the only beneficiaries of this analysis — the analysts demonstrate how mobile operators, software vendors, and content providers can benefit from application of the Convenience Quotient to improve their own products and services, too.
Agenda:
Vendors mentioned: Alcatel-Lucent, Apple, Amazon, AT&T, Danger, Dell, Facebook, Google, HTC, INQ Mobile, Kyocera, Lenovo, LG, Microsoft, Motorola, Nokia, Palm, Panasonic, Research In Motion/BlackBerry, Sagem Técommunications, Samsung, Sprint, Sony Ericsson, Symbian, T-Mobile, Twitter, Verizon Wireless, and Vodafone
You'll receive an email with dialing and Webex instructions prior to the Webinar.
See the Webinar FAQs for answers to technical and other Webinar questions.
Balancing competing product design demands through a series of tradeoffs is a critical part of the process of building a mobile device like a phone. Why did smartphones not enjoy mainstream success in the late 1990s and early 2000s, given their numerous f
Due to the speed of product launches and updates in the Internet era, companies no longer have the luxury of reflecting on product and service convenience at a time of their choosing. They must think continually about what benefits every product in their
Apple's and Google's arrival in the mobile market is causing knock-on effects throughout the market and is opening up opportunities. All mobile handsets are becoming smarter and Internet-capable. Yesterday's smart high-end phone is today's midrange phone
Why do the products with the most desirable features fail as often as they succeed? Diligent consumer product strategists work tirelessly to figure out how their products will fare in the marketplace. Even when their products succeed, they are often unabl
The revenge spending spree that ensued following pent-up pandemic savings in 2022 is over. While consumers take a relaxed approach with their spend, turbulence will arise in consumer conversation with brands from a perfect storm of the 2024 Olympics and the US presidential election.Key takeaways: Hear the top five predictions on how consumers will behave in 2024 and the cultural forces that will influence these behaviors.Get insight into where marketers and companies should focus their energy with the consumer.Target audience level: all levels
In this webinar, hear from Forrester analysts in the B2C marketing and CMO groups about what 2024 holds for media and advertising. Our predictions unearth how media giants will assert their dominance even further in the coming year.Key takeaways:Learn about our 2024 predictions for media and advertising.Equip your teams to build successful media strategies for 2024.Vote on which predictions you think will come to fruition.Target audience level: intermediate
Martech is the engine that makes modern marketing possible. The marketing strategy is DOA without the tech to back it up, and that means CMOs can’t afford to take a passive approach to technology. CMOs must maintain direct involvement in their marketing technology strategy to ensure that investments live up to their full potential.This session helps to better familiarize marketing leaders with martech, including its components and how it’s organized, what it should accomplish, and the relationship between tech and data.Key takeaways:Learn about current martech trends.Understand the CMO’s role in martech strategy.Understand the objectives and composition of an optimized martech stack.Discover opportunities to develop differentiated martech capabilities that support the business.Target audience level: beginner and intermediate
