Why Read This
Building a social technology strategy? Pick your objective first, then choose the appropriate technology to accomplish your goals. In this document we describe which technologies work best for listening, talking, energizing, supporting, and embracing objectives. But regardless of what you pick, you won't succeed unless you include success metrics. As organizations build more social applications, marketing leaders will find themselves in a central role, sharing knowledge and coordinating activities.
Tags: Brand Monitoring, Brand Tactics, Customer Experience Management, Digital Marketing, Marketing Measurement, Marketing ROI, Measurement Methods & Techniques, Social Computing, Social Marketing, Social Media, Web 2.0, Word of Mouth Marketing