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Description
Every day, a huge number of people tell us what they like by voting for things, talking about things, reviewing things, and engaging in other online social interactions. All these behaviors add up to what we call a "database of affinity": a catalog of people's tastes and preferences, collected by observing their social behaviors. This pool of affinities is the Holy Grail for powering more accurate brand advertising. But building a database of affinity won't be easy. This webinar details what will be required to turn all this information into something that's valuable to marketers; explores which vendors are most likely to build a usable database of affinity; and considers what the database of affinity means for marketers.
Agenda:
- Introducing The Database Of Affinity
- Why Affinity Matters To Marketers
- The Companies Most Likely To Build A Functional Database Of Affinity
- How The Database Of Affinity Will Change Marketing
Vendors mentioned: Amazon.com, Epsilon, Facebook, Foursquare, Google, I-Behavior, Twitter, and Yelp.
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