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For Marketing Leadership Professionals

How To Get Started With Mobile Display

January 13, 2011

By Melissa Parrish with Sarah Glass, Jennifer Wise

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Why Read This Report

Display marketers are eager to launch mobile campaigns. But they face challenges such as audience fragmentation, a chaotic vendor landscape, and myriad new technologies and devices. In order to navigate these challenges, we recommend that marketers focus on creating convenient mobile experiences by building mobile display campaigns that are simple, immediate, and contextually relevant to the section of their audience most likely to use them.
Tags: Consumer Mobile Devices, eCommerce, Emerging Media, Emerging Methods, Interactive Marketing Strategy and Process, Mobile Advertising, Mobile Application Platforms, Mobile Channel for Consumers, Mobile Marketing
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TABLE OF CONTENTS

  • Mobile Display Marketers Are Burdened With Implementation Challenges
  • Immediacy, Simplicity, And Context Should Guide Mobile Marketers
  • Selecting The Right Vendors

  • RECOMMENDATIONS

    How To Make The Most Of Mobile Display Advertising
  • Supplemental Material
  • Related Research Documents
 
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