Forrester

Why Read This Report

Although more and more businesses are adopting social intelligence strategies, regulated companies — such as those in the insurance, finance, pharmaceutical, and healthcare space — remain cautious with social media. But the increasing number of regulations around social media isn't always an excuse for abstaining from it. In fact, some of the regulations may force customer intelligence (CI) teams into monitoring social media. Regardless of how you get there, the key to addressing the frequently changing regulations is to balance the risk and reward of potential strategies, all while relying on tried-and-true CI practices for handling customer data.