Why Read This
Report
The US audience for mobile video is growing but moving toward a freely distributed, online-based model and away from subscription-based models. Advances in handset and network technology are making mobile video faster and higher-quality, but significant adoption is still lacking. Subscription-based models have generated some success stories, but mass adoption of mobile video will continue to wait until barriers are reduced and the delivery of inexpensive (or free), easy-to-consume, and compelling content becomes available.
Tags: Brand & Product Web Sites, Consumer Electronics & Technology, Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Devices, eCommerce, Media & Entertainment, Mobile Channel for Consumers, Mobile Entertainment, Mobile Video, Pricing Strategies, Product & Solutions Strategies, Technology Product Strategies, Video8
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