Why Read This
Marketers should format emails for convenient mobile access. Do this by following Forrester's principles of convenience — create mobile emails that are immediate, simple, and contextually relevant. For successful longer-term messaging planning, base your strategy on your customers' life cycles.
Tags: Advertising, Digital Marketing, Email Marketing, Emerging Media, Emerging Methods, Integrated Marketing (Cross-Channel), Marketing & Strategy, Marketing Communications, Marketing Messaging, Marketing Methods, Media Mix, Mobile Advertising, Mobile Marketing