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For Marketing Leadership Professionals

How To Integrate Search With Social Media

November 23, 2010

By Shar VanBoskirk with Angie Polanco, Kate van Geldern

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Why Read This Report

Today, consumers increasingly rely on social media as a source for finding information online. This means marketers must adapt their search marketing strategies in order to be found. We recommend using social content to inform and drive search results, a process that you can start by planning search and social together and seeking internal staff and partners with research, technology, and social expertise.
Tags: Integrated Marketing (Cross-Channel), Interactive Marketing Strategy and Process, Media Mix, Search Marketing, Social Marketing, Social Media
US $ 499
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