How To Plan Successful Analyst Days

Technology Industry Workshop

Thursday, March 29, 2012Cambridge, MA

One of the most cost-effective ways for a technology firm to get its message out is to host a high-profile "analyst day."

An analyst day is an invitation-only event where selected industry analysts are invited to meet with company executives, discuss and experience products and strategies, and mingle with customers and partners. Execution of such events varies widely — some are extraordinarily effective, while others would be better left undone. Consequently Analyst Relations (AR) Professionals must embark on such projects with a plan that identifies tasks, deliverables, participants, and due dates to ensure timely delivery of great content via a memorable event.

This Workshop has Passed.

Browse all Events

Event Overview

In this interactive one-day Workshop, learn the fundamentals for organizing these events, culminating in the construction of a plan using Forrester's analyst days project plan template, which you can then take away with you for use on your next analyst day.

 

Key Takeaways

Learn how to deliver a first-class analyst day. In particular, a Forrester analyst teaches you how to:

  • Understand what an analyst day can achieve, assessing the risks as well as the rewards.
  • Identify the important participants and secure their commitment.
  • Assess and obtain the necessary budget.
  • Understand what event elements you can deploy — you have a lot of options.
  • Weave those elements into a great event schedule.
  • Personalize the event to ensure analysts receive valuable — not merely interesting — information.
  • Get the logistics right beforehand, on-site, and afterward to ensure that you meet your planned objectives.

Who Should Attend?

  • Analyst relations directors/managers, influencer relations directors/managers, product managers, PR managers with responsibility for analyst relations, and anyone else involved in or wanting to introduce an AR program that will include analyst days.
  • Marketing directors, corporate communications directors, and CEOs who want to understand how to create an analyst day within their broader programs.

Why Attend?

  • Work closely with Forrester analysts. Attendance is limited to maximize client-analyst interaction.
  • Understand an important technique with great potential to enhance the success of your AR program and your AR career.
  • Complete hands-on exercises that will rehearse you for the preparation of your own analyst day.
  • Network with peers facing similar goals and challenges.
  • Leave with an action plan and strategy that will generate new value for your AR program and your company.

 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart