For eBusiness & Channel Strategy Professionals

How To Prepare For Mobile Total Product Experiences

Designing For Mobile In The Era Of Experience

    Why Read This Report

    Mobile is the most transformational technology since the Internet. The phone has evolved from a single-purpose handset offering telephony services over copper wires to a wireless handheld computer with hundreds of thousands of applications. The transformation, however, has only just begun. Innovative technologies will fundamentally alter what a mobile phone can do in the next few years and will continue to disconnect the phone from the PC experience it resembles today. Consumer product strategists must embrace mobile as a new digital and connected medium for enhancing the customer's product and service experience throughout their journey from marketing through to ownership.
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    TABLE OF CONTENTS

    • Mobile Is Neither A Telephone Nor A Mini PC
    • The Next Era: The Mobile Total Product Experience
    • Mobile Will Enhance Every Aspect Of The Product Experience
    • RECOMMENDATIONS

      Embrace Mobile As A Total Product Experience Or Prepare For Irrelevancy
    • Supplemental Material
    • Related Research Documents