For CMO Professionals

How To Prepare For The Era Of Experience – A Digital Home Report

Why Companies Must Adopt A Total Product Experience Approach

    Why Read This Report

    New consumer product interface technologies will land in homes late in 2010 that will forever change the way humans and machines interact. Implementing such tools as facial recognition, voice control, and natural gesture interfaces, these devices will cement our transition into a new era of economics: the Era of Experience. In this era, breakthrough product experiences will become common, everyday events. In this report, Forrester defines the Era of Experience and prepares people to lead — rather than follow — in this era by adopting a "total product experience approach" to product strategy, thus opening a Pandora's box of compelling and consistent digital experiences that extend the value of physical products into the realm of digital experience.
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    TABLE OF CONTENTS

    • Change The Interface, Change The World
    • Welcome To The Era Of Experience: The Party's Already Started
    • RECOMMENDATIONS

      Prepare Now To Serve The Experience-Obsessed Customer
    • WHAT IT MEANS

      This Will Go Far Beyond The Current Hardware
    • Related Research Documents