For Marketing Leadership Professionals

How To Start Bridging The Mobile Monetization Gap

Use Mobile Engagement To Extend Existing Business Models

Why Read This Report

Facebook, Groupon, Pandora, Path, Rovio, and Twitter are companies that get a lot of media or investor attention and have a common denominator: Each has a large mobile audience but an unproven business model. Profiting from mobile services is difficult, but mobile will play a decisive role in the future success of these and many other companies. Just as with online businesses more than a decade ago, profiting from mobile business models today is a struggle due to the relative immaturity of the space. This report lays out an approach to close this mobile monetization gap by extending your existing business model.
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TABLE OF CONTENTS

  • Most Mobile Business Models Are Still Unproven
  • Mobile Will Be More Disruptive Than The Web
  • Mobile Engagement Will Extend Your Existing Business Model
  • RECOMMENDATIONS

    Start Closing The Monetization Gap: Obsess About Mobile Engagement
  • WHAT IT MEANS

    All Products Will Be Digitally Connected
  • Related Research Documents