CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For Marketing Leadership Professionals

How To Start Bridging The Mobile Monetization Gap

Use Mobile Engagement To Extend Existing Business Models

November 19, 2012

By Thomas Husson with Carlton A. Doty, Ted Schadler, Charles S. Golvin, Julie A. Ask, Sander Rose, Andia Vokshi

  • 487 downloads
  • 0 comments
  • Rating:

Why Read This Report

Facebook, Groupon, Pandora, Path, Rovio, and Twitter are companies that get a lot of media or investor attention and have a common denominator: Each has a large mobile audience but an unproven business model. Profiting from mobile services is difficult, but mobile will play a decisive role in the future success of these and many other companies. Just as with online businesses more than a decade ago, profiting from mobile business models today is a struggle due to the relative immaturity of the space. This report lays out an approach to close this mobile monetization gap by extending your existing business model.
Tags: Business Models, Corporate Strategy, Customer Experience Management, eCommerce, Marketing & Strategy, Mobile Apps, Mobile Channel for Consumers, Mobile Web, Multichannel Customer Experience, Technology Product Strategies
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Most Mobile Business Models Are Still Unproven
  • Mobile Will Be More Disruptive Than The Web
  • Mobile Engagement Will Extend Your Existing Business Model

  • RECOMMENDATIONS

    Start Closing The Monetization Gap: Obsess About Mobile Engagement

  • WHAT IT MEANS

    All Products Will Be Digitally Connected
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart