Why Read This
International online retailers are targeting Australia because its economy is strong, eCommerce is booming, and the country is both familiar to Westerners and fairly easy to enter. If they are ready, smart global retailers are moving quickly — because first-mover advantages are already starting to fade. However, while Australian online consumers are quite similar to their US counterparts, Australia is still a unique place to sell. Savvy online retailers account for local customer demands, Australia's physical location, and the rapid maturation of the local competition.