For eBusiness & Channel Strategy Professionals

How Travelers Use Online Video

Why Read This Report

Travel's location-based nature and activity-laden itineraries make it an ideal subject for online video. Forrester's consumer data shows that 9% of US online leisure travelers watch travel-related video online, doing so to learn about destinations and get trip ideas and to decide which hotels to book. In this report, we highlight how four travel companies (Tourisme Montréal, Carnival Cruise Lines, InterContinental Hotels Group, and Delta Air Lines) use video to educate travelers about products and services and differentiate their brands. We also outline five essential tactics to create your travel eBusiness online video strategy.
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Online Video Is On The Path To Omnipresence
  • Four Companies Show Video's Potential For Travel eBusiness
  • RECOMMENDATIONS

    Lights, Camera, Action: Get Rolling With Online Video
  • Related Research Documents