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How US Consumers Choose A Bank In A Crisis

Low Minimums And Convenient Locations Dominate Choice

    Why Read This Report

    To better understand the current credit crisis and whether it affects deposit account sales, Forrester surveyed US online consumers who had recently opened a checking or savings account. Results show that traditional measures like low account minimums, competitive rates, and convenient locations still rule when consumers are choosing a bank.
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    TABLE OF CONTENTS

    • Younger Consumers Are The Most Likely To Open Deposit Accounts
    • The Web And The Branch Are The Key Channels In The Deposit Sales Process
    • Consumers Care About Account Minimums And Convenient Locations
    • RECOMMENDATIONS

      Bank Choice Is Affected More By Traditional Measures Than By The Crisis
    • Supplemental Material
    • Related Research Documents