Why Read This
Forrester measured the Twitter activity of 30 North American financial services firms. We found that successful financial services brands on Twitter are proactive, multichannel, conversational, secure, and responsive. eBusiness and channel strategy leaders at financial providers — both those considering a Twitter initiative and those looking to improve their current Twitter efforts — can benefit from applying these lessons as they explore the best way to use this rapidly evolving channel.
Tags: Banking, Customer Experience Management, Customer Relationship Management (CRM), Digital Marketing, eCommerce, Financial Services, Insurance, Investments, Multichannel Selling Strategies, Packaged Applications, Social Computing, Social CRM, Social Marketing, Social Media, Web 2.0