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For eBusiness & Channel Strategy Professionals

How eBusiness Executives At Financial Services Firms Are Successfully Using Twitter – A Social Computing Report

Forrester Identifies Five Attributes Of Valuable Client Interactions Via Twitter

Latest Update: February 07, 2011

By Brad Strothkamp, Peter Wannemacher with Diane Clarkson, Nate Elliott, Beth Hoffman

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Why Read This Report

Forrester measured the Twitter activity of 30 North American financial services firms. We found that successful financial services brands on Twitter are proactive, multichannel, conversational, secure, and responsive. eBusiness and channel strategy leaders at financial providers — both those considering a Twitter initiative and those looking to improve their current Twitter efforts — can benefit from applying these lessons as they explore the best way to use this rapidly evolving channel.
Tags: Banking, Customer Experience Management, Customer Relationship Management (CRM), eCommerce, Financial Services, Insurance, Interactive Marketing Strategy and Process, Investments, Multichannel Selling Strategies, Packaged Applications, Social Computing, Social CRM, Social Marketing, Social Media, Web 2.0
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TABLE OF CONTENTS

  • Growing Usage Underscores The Value Of Twitter To eBusiness Executives
  • Forrester Measured Financial Providers' Twitter Efforts
  • Five Elements Of Success For eBusiness Teams On Twitter

  • RECOMMENDATIONS

    A Successful Twitter Strategy Aligns Objectives And Customers' Desires
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