Chief Innovation Officer
Outside In: A Forum For Customer Experience Professionals EMEA
Hugo Nájera, Chief Innovation Officer of BBVA, is responsible for spearheading innovation at BBVA through creating new products and services that help the bank take up a position in key areas for its future strategy. With the focus firmly on the customer, Nájera promotes initiatives geared toward securing a leading position in areas such as the multichannel experience, new payment channels, and wholesale banking and asset management, while also developing projects in the fields of branchless banking, big data, and open platforms.
Most of Nájera's professional career has been spent in BBVA Bancomer in Mexico. He began his career working above all in investment banking and in investment advisory services.
In 2000, Nájera joined the business development team for retail banking in Mexico, where he faced new challenges such as developing alternative channels for relations with customers and was responsible for the innovation department.
In 2010, Nájera moved to the BBVA head office in Madrid to take over responsibility for innovation and business development in his position as Chief Innovation Officer.