Forrester

For eBusiness & Channel Strategy Professionals

Tool:Many eBusiness Teams Begin By Brainstorming And Evangelizing The Channel Internally

For eBusiness & Channel Strategy Professionals

Tool:Forrester's 2010 Customer Advocacy Rankings Among Canadian Banking Providers

For Marketing Leadership Professionals

Tool:Mass Influencers Are More Likely To Fan A Company Or Brand And To Share Links

For eBusiness & Channel Strategy Professionals

Tool:eBusiness Teams Have More Than Five Employees, On Average, Dedicated To Mobile

For Marketing Leadership Professionals

Report:An Introduction To Latin American Online Consumers

Latin Americans' active presence in the online world is relatively new. Some consumers in metropolitan cities in countries like Brazil and Mexico have come online, but a digital divide still exists,...

• Downloads: 681
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For Sourcing & Vendor Management Professionals

Report:Case Study: HP Leverages Software Assets To Deliver Business Innovation To Automakers

Global automotive markets are being transformed by the combined effects of environmental concerns, the fast growth of emerging markets, and changing consumer behavior. In particular, the automotive...

• Downloads: 115
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For Customer Experience Professionals

Tool:Consumers Mostly Initiate Chat Interactions

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Consumer Deep Dive: Investigating The Customer Life Cycle (Engage Phase) Survey, Q2 2012 (US)

Forrester conducted an online survey fielded in June 2012 of 4,506 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,506), there is 95% confidence that...

For Marketing Leadership Professionals

Report:The Growing Significance Of Digital Music Collections

The growing availability of cloud-based on-demand streaming services has led many to wonder whether people will continue to own and augment music collections. The timelier issue, however, is how...

• Downloads: 380

For eBusiness & Channel Strategy Professionals

Report:Trends In China's eCommerce Market

How Online Retail In China Is Evolving Differently From Other Major Markets

China's eCommerce market is both one of the largest and one of the fastest growing in the world. While Forrester estimates the traditional B2C online retail markets to be larger in the US and Japan...

• Downloads: 1371

For Marketing Leadership Professionals

Tool:Mass Influencers Have More Trust in Company And Brand Communications

For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Emerging Role In Sales

An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency

2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute well...

• Downloads: 232

For eBusiness & Channel Strategy Professionals

Tool:More Than Two-Thirds Of eBusiness Teams Plan To Increase Their Investment In Mobile

For Marketing Leadership Professionals

Report:Best Practices For Tablet Media Apps

Leverage These Business Models And Features For Media App Success

Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Downloads: 934

For eBusiness & Channel Strategy Professionals

Tool:The Life Events That Have An Impact On Financial Services Purchases

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Survey, Q4 2010 (Mexico, Brazil)

Forrester conducted an online survey fielded in November and December 2010 of 4,007 individuals ages 16 to 75 in top urban cities/states of Mexico including México City (Distrito Federal),...

For eBusiness & Channel Strategy Professionals

Tool:Forrester Measures Web Sites' Ability To Move Visitors Toward Their Goals

For CMO Professionals

Report:Why Google TV Is Bigger Than You Think

How TV Will Finally Become Interactive, At Scale

Google made significant noise when it recently announced Google TV, the search giant's most recent attempt to influence the future of the TV experience. The news itself was overly complex, and Google...

• Downloads: 1512

For Marketing Leadership Professionals

Report:Brands And Social Networking — A Recipe For Consumer Engagement

Forrester Technographics Digital Consumer Community Report, February 2012

Pleasing consumers is becoming increasingly difficult, and the experiences encountered while buying a product can make or break a brand’s reputation with its consumers. One bad experience can...

• Downloads: 6

For CMO Professionals

Report:Online Video On TV Leads To Cord-Cutting By 2012

A noteworthy 24.8 million US homes have watched online video on a TV set, most of it put there by Netflix with the help of dozens of different devices. Online video delivered over the top is so...

• Downloads: 1333
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For Customer Experience Professionals

Tool:Most Consumers Would Pay The Same Or Less For A Video Visit

For eBusiness & Channel Strategy Professionals

Report:Customer Advocacy 2011: How Customers Rate European Banks

In the midst of the recession and ongoing sovereign debt crisis, only 29% of Europeans believe their bank acts in their best interest. However, some banks rank much higher than others in our customer...

• Downloads: 258
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For Customer Experience Professionals

Tool:Consumers Who Didn't Find The Info They Needed Were More Dissatisfied

For eBusiness & Channel Strategy Professionals

Tool:Time-Sensitive Products Have Higher eDelivery Adoption Rates

For CMO Professionals

Report:How To Segment Today's Investors

Segmenting US Investors, 2010

Financial services marketing leaders need to expand their approach to segmentation of their investors. An actionable segmentation of US investors must be built on dimensions that truly distinguish...

• Downloads: 368
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