Forrester

For Marketing Leadership Professionals

Blog:Principles For Mobile Marketing Success

Most marketers know that there are opportunities for them to engage consumers on mobile devices: consumers are increasingly buying smartphones, using them more frequently, and using them as a...

For Marketing Leadership Professionals

Blog:Already Marketing On Social Networks? Then You're Already Marketing On Mobile

One of the reasons marketing on social networks is so popular is that the consumers a brand can reach are largely active, vocal and willing to connect -- with each other and with their favorite...

For Marketing Leadership Professionals

Report:Use Surveys To Measure The Brand Impact Of Interactive Marketing Campaigns

Almost half of interactive marketers tell us they're trying to create brand awareness — but few know how to measure brand impact online. Interactive marketers must use tried-and-true survey...

• Downloads: 461

For Marketing Leadership Professionals

Blog:Join Forrester's Tweet Jam On CORE: May 10th At 2pm US Eastern

Recently you’ve heard and seen a lot about a new concept — CORE — where we at Forrester think interactive marketing is heading. CORE is a four part concept that...

For Marketing Leadership Professionals

Report:The Always Addressable Customer

Vision: The Mobile Marketing Playbook

This report introduces Forrester's vision of mobile marketing for interactive marketing professionals: Discover the new ultra-connected customer, for whom mobile is the key touchpoint. In 2010, we...

• Downloads: 747
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For Marketing Leadership Professionals

Tool:PC And Mobile Internet Usage Growth

For Marketing Leadership Professionals

Report:Location-Based Social Networks: A Hint Of Mobile Engagement Emerges

Marketers Hope For Success In Nascent Market

Location-based social networks (LBSNs), such as foursquare and Brightkite, offer interactive marketers the promise of right-time, right-place marketing by connecting people and nearby points of sale...

• Downloads: 1816

For Marketing Leadership Professionals

Report:Agencies Deliver Strategic Mobile Display Expertise

The explosive growth of smartphones has created an opportunity for mobile display that marketers are beginning to realize. But confusion in the vendor landscape has led marketers to go straight to...

• Downloads: 523

For Marketing Leadership Professionals

Tool:Marketers Vary Their Post Types And Topics

For Marketing Leadership Professionals

Blog:Just Published: A Forrester Wave™ For Mobile Marketing Strategy

We’ve all seen the headlines:  2010 2011 2012 is the year of mobile!  Mobile marketing spend will outpace email search display!  Jump on the bandwagon now or else!   ....

For Marketing Leadership Professionals

Blog:Facebook, Gowalla, And Marketing On Location-Based Social Networks

As you’ve undoubtedly heard by now, yesterday Facebook announced its acquisition of Gowalla. The move opens up interesting possibilities for location-based and location-aware social apps, some...

For Marketing Leadership Professionals

Tool:Selected Vendor Application Details

For Marketing Leadership Professionals

Blog:Google Search Gets Social- What it Could Mean for Marketers

I don’t know about you, but my head is spinning from all of the articles and editorials about Google’s incorporation of Google+ content and other personalized search results.  While...

For Marketing Leadership Professionals

Tool:Mobile Users Research, Purchase, And Receive Coupons With Their Mobile Phones

For Marketing Leadership Professionals

Report:Train Your Team For Social Marketing Success

Continuous Improvement: The Social Marketing Playbook

Interactive marketers' success in social media has attracted other departments' attention. But well-meaning nonmarketers sometimes commit risky blunders as they join the fray. To ensure that social...

• Downloads: 847

For Marketing Leadership Professionals

Blog:Spice Up Your Next Meeting: Play The Customer Journey Game

The following is a guest post by Kara Hoisington, a member of the terrific advisor team for Forrester's Interactive Marketing Council.   .prezi-player { width: 550px; } .prezi-player-links...

For Marketing Leadership Professionals

Report:2012 Interactive Marketing Predictions

Marketing Gets Customized For Social, Local, Mobile, Multiscreen Consumers

Social is not a channel, and mobile goes beyond the smartphone. In 2012, marketers will get this concept and realize that their customer is truly "always on." The customer of 2012 expects customized,...

• Downloads: 1671

For Marketing Leadership Professionals

Report:Get Control Of Financial Services Social Marketing

Choose A Social Marketing Management Vendor Focused On The Specific Needs Of The Financial Industry

Clearer compliance regulations are making financial services (FS) marketers more confident about entering the social channel and growing their existing presences — but the burden remains on...

• Downloads: 463

For Marketing Leadership Professionals

Blog:Join Forrester’s Tweet Jam About The Social Media Ecosystem: June 7th (Today!) At 2 pm Eastern

It’s Tuesday -- and that means it’s time for another installment of #IMChat, a weekly tweet jam hosted by the interactive marketing team at Forrester. For today’s tweet jam,...

For Marketing Leadership Professionals

Report:Social Mobile Technographics®: How Consumers Socialize On Mobile Phones

The increasing accessibility of the mobile Web and mobile apps makes connecting with traditional social networks like Facebook and Twitter more convenient than ever. Due to these technology and...

• Downloads: 1397

For Marketing Leadership Professionals

Report:Marketing Strategy For The Mobile Mind Shift

Delivering Utility At Speed To Perpetually Connected Customers

Customers are in the midst of a total mind shift. As a result of their perpetual mobile connections, their expectations have changed. They're not interested in your messaging and logos. They want...

• Downloads: 385

For Marketing Leadership Professionals

Blog:Perpetual Connectivity Will Change How We Experience The World

Devices are proliferating, and we’ve all seen the data to prove it: More than half of US consumers now own smartphones, and nearly 20% own a tablet. And it’s not just device ownership...

For Marketing Leadership Professionals

Tool:Community Benchmarking Diagnostic

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Tool:Some Mobile Technologies Suit Certain Marketing Objectives Better Than Others

For Marketing Leadership Professionals

Blog:2011 Mobile Marketing Predictions

In the last few months, we've talked a lot about how quickly the mobile marketing space is moving — and with nearly 75% of marketers telling us they're implementing or planning to...