Forrester

For eBusiness & Channel Strategy Professionals

Tool:Mobile Technographics: Understanding The Connected Consumer

For eBusiness & Channel Strategy Professionals

Tool:Demographics Add Texture To Mobile Technographics

For eBusiness & Channel Strategy Professionals

Report:What Financial Functionality US Consumers Want On Mobile Devices

Nail The Basics To Quickly Expose The Value Of The Channel

In the US, adoption of mobile financial services is rising: 11% of US online adults are now mobile bankers and 7% of those with investment accounts are mobile investors, although just 3% of online...

• Downloads: 1323

For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Emerging Role In Sales

An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency

2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute well...

• Downloads: 232

For eBusiness & Channel Strategy Professionals

Report:Case Study: Generali France Supports Financial Advisors With Innovative Mobile B2B App

With The Launch Of iNomineo, Generali Focuses On A Major Revenue Source

Generali France's iNomineo app for the iPhone offers financial advisors mobile access to client information, details of clients' holdings and past transactions, and graphic illustrations of market...

• Downloads: 407

For eBusiness & Channel Strategy Professionals

Report:Why Smartphones Will Become One Of Travel's Two Most Important Touchpoints

Mobile is an ideal channel for travelers. Within this touchpoint, smartphones excel. Though just 22% of all US online adults have a smartphone, 35% of US online leisure travelers and 55% of business...

• Downloads: 997

For eBusiness & Channel Strategy Professionals

Tool:SuperConnecteds Offer A Lucrative Opportunity

For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Learn Why There's No Urgency

An Empowered Report: Invest Modestly And Experiment Broadly

Only 1% of US mobile phone owners have used a 2D bar code scanner in the past three months. It would be hard for any product or service company to claim an urgent need to implement 2D bar codes, but...

• Downloads: 839

For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2012: Mobile And Tablet Commerce

Forrester partners with Shop.org annually to survey retailers on their attitudes toward and investments in the online retail channel. This year the research specifically probes mobile and tablet...

• Downloads: 1565
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For eBusiness & Channel Strategy Professionals

Tool:Mobile Financial Services Adoption Today

For eBusiness & Channel Strategy Professionals

Tool:Consumers Show The Most Interest In Basic Functionality

For eBusiness & Channel Strategy Professionals

Tool:Smartphone Owners Over-index When It Comes To Interest In Mobile Financial Services

For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2012: Investments In Mobile And Tablet Commerce

Forrester partners with Shop.org annually to survey online retail executives on their adoption of various web-related technologies and the investment levels associated with those initiatives. This...

• Downloads: 987
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For eBusiness & Channel Strategy Professionals

Tool:Mobile Phone Net Use Is Growing — But Frequency Is Really Growing

For eBusiness & Channel Strategy Professionals

Report:Mobile Technographics®: Australian Online Shoppers

Choosing The Right Approach For Your Target Consumers

Mobile commerce is growing in Australia at a rapid pace. To shape sensible strategies, Australian eBusiness professionals must understand the behavior of their customers. For example, they should...

• Downloads: 239

For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Technology Adoption

A Benchmarking Guide For eBusiness Professionals

Mobile technology for both hardware and software is experiencing a frenetic pace of change. What table stakes or "being in the game" means is constantly moving. eBusiness professionals have procured...

• Downloads: 1026
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For eBusiness & Channel Strategy Professionals

Report:Using Video To Drive Online Financial Services Sales

How Financial Services eBusiness Executives Can Use Online Video

More people than ever before watch online video. In response, an increasing number of financial services eBusiness teams are using online video to drive sales. Nevertheless, based on our study of...

• Downloads: 790
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For eBusiness & Channel Strategy Professionals

Report:Making The Case For The Mobile Internet

The mobile Internet has changed completely over the past few years. It has transformed from a lightly visited and marginally useful novelty to a quickly growing medium that business would be foolish...

• Downloads: 1085

For eBusiness & Channel Strategy Professionals

Report:How To Build A Mobile Web Site

Choosing An Approach To Meet Your Objectives Cost-Effectively

The browser-based mobile Web experience is more important than ever, with dramatic growth in the usage of the mobile Internet — especially from smartphones — in the past 24 months. In...

• Downloads: 1404

For eBusiness & Channel Strategy Professionals

Report:The Digitization Of The In-Store Experience

Mobile Devices And Interactive Displays Are Redefining The In-Store Experience For Sales Associates And Customers Alike

Retailers are ditching the term multichannel. Instead, in the era of agile commerce, they talk about delivering a "buy anywhere, fulfill anywhere" experience to their customers. In pursuit of this...

• Downloads: 2104
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For eBusiness & Channel Strategy Professionals

Report:Ten North American Retail Banking eBusiness And Channel Strategy Trends To Watch In 2011

Ten Areas Of Focus For The Next 12 Months

Expect 2011 to be an exciting year in financial services, driven for the most part by the increasingly important role of eBusiness and channel strategy professionals. The rise of smartphones, the...

• Downloads: 1448

For eBusiness & Channel Strategy Professionals

Report:Canada Mobile Technographics®: 2010

An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. Mobile Technographics offers consumer product strategists a means of obtaining...

• Downloads: 729

For eBusiness & Channel Strategy Professionals

Tool:Mobile Internet Access Is Sharply Delineated By Handset

For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Commerce Apps

mCommerce Apps Have Invigorated Cross-Channel Innovation, But What Lies Next?

At last count, 56 of the top 100 retailers in the US had developed an Android, iPad, or iPhone mCommerce application. The sophistication of these apps ranges greatly from basic store finders and...

• Downloads: 1753

For eBusiness & Channel Strategy Professionals

Report:Case Study: How Sparkassen Lead Germany's Mobile Banking Market

Sparkassen Combine A Corporate Mobile Offer With Regional Principles

Germany's regional Sparkassen became the first banks to launch a mobile banking iPhone app in Germany and now offer a broad range of mobile services including application and browser-based...

• Downloads: 489