Forrester

For CIO Professionals

Tool:US Consumers Experience A Broad Set Of Personal Computing Challenges

For Security & Risk Professionals

Report:Know Your Data To Create Actionable Policy

Policy And Procedures: The Data Security And Privacy Playbook

Data defense is the fundamental purpose of information security. To defend your data, there are only four levers you can pull — controlling access, inspecting data usage patterns for abuse,...

• Downloads: 287
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For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Youth Online Survey, Q3 2010 (US)

Forrester conducted an online survey fielded in September 2010 of 1,042 Hispanic US individuals ages 13 to 17. For results based on a randomly chosen sample of this size (N = 1,042), there is 95%...

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Consumer Technology Online Survey, Q4 2011

The European Technographics Consumer Technology Online Survey, Q4 2011, surveyed 13,000 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This...

For CIO Professionals

Tool:Forecast: US Individuals With Two Or More PCs Or Smartphones Forecast, 2008 to 2016

For CIO Professionals

Report:Windows: The Next Five Years

As Mobile Device Sales Surpass PCs, CIOs Will Need To Corral A Troika Of OS Leaders

The launch of Windows 8 is a major pivot point for Microsoft — and for IT leaders and the individuals they support. The new Windows 8 user experience (UX) and programming model will transform...

• Downloads: 753
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For CIO Professionals

Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

Benchmark: The CIO's Mobile Engagement Playbook

Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

• Downloads: 143
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For Customer Experience Professionals

Report:Reinvent Your Call Center Culture To Create Amazing Customer Experiences

Focus On Hiring, Training, Incentives, and Metrics

Call centers offer companies daily opportunities to create meaningful connections with customers. When this happens, businesses increase customer loyalty and generate incremental revenue. But...

• Downloads: 1289

For CIO Professionals

Tool:Forecast: US Personal Cloud Subscription Revenue, 2010 to 2016

For Marketing Leadership Professionals

Tool:Less Than One-Fifth Of iPad Buyers Have An iPhone

For Marketing Leadership Professionals

Tool:Tablet Buyers Are Socially Connected Device Junkies

For Marketing Leadership Professionals

Tool:Tablets — Like Netbooks And Laptops — Are Living-Room And Bedroom Devices

For eBusiness & Channel Strategy Professionals

Tool:iPads Are Particularly Popular Among Young And Wealthy Consumers With Investments

For Marketing Leadership Professionals

Report:iPad Challengers Have Flawed Product Strategies

Android Tablets Are Poised To Fail; Amazon.com Could Topple The Apple Cart

With Android smartphone sales surging, it's easy to think that Android-based devices will be the foil to the Apple iPad in the tablet market. But that's not what we see: Miscalculations in pricing...

• Downloads: 894

For Marketing Leadership Professionals

Report:Portable Media Players Must Evolve With Cloud Or Become Extinct

Strategies To Counter Disruptive Smartphone Competition

Smartphones' benefits mean they continue to trample on adjacent product categories as the mobile market collides with the consumer electronics market. The role of the smartphone in consumers' lives...

• Downloads: 469

For Marketing Leadership Professionals

Report:360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages cloud...

• Downloads: 601

For Marketing Leadership Professionals

Report:Global PC And Broadband Penetration

A Technographics® Global Overview Document

The global online population has more than doubled since 2005, but not all countries have reached saturated levels of online penetration. While the majority of consumers in the US, Europe, and...

• Downloads: 260
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For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Omnibus Online Survey, Q4 2010 (US)

Forrester conducted an online survey fielded in December 2010 of 5,020 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,020), there is 95% confidence...

For Marketing Leadership Professionals

Tool:Consumers Prefer PC Brands To Mobile Brands On Tablets

For Marketing Leadership Professionals

Tool:Tablet Buyers Are Heavy Online Media Consumers

For Marketing Leadership Professionals

Tool:Social Participation Soars Among iPad Owners And Intenders

For Marketing Leadership Professionals

Report:POST: Developing An iPad Product Strategy

Product Strategists Need Discipline In Developing For The Device Splinternet

The Splinternet, Forrester's term for the proliferation of platforms and devices, has a new addition: Apple's iPad. Even though the iPad's current install base pales in comparison to other platforms,...

• Downloads: 1687

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Telecom And Devices Online Benchmark Recontact Survey, Q3 2012 (US)

Forrester conducted an online survey fielded in July 2012 of 4,731 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,731), there is 95% confidence that...

For Sourcing & Vendor Management Professionals

Report:The Transformation Of Sourcing Depends On Its Ability To Empower Employees

An Empowered Report: Sourcing Can Do More To Adapt To Changes In Business Technology

A major shift in the technology marketplace is moving technology purchasing power away from centralized IT departments and into the hands of individual employees. This shift, which is driven by rapid...

• Downloads: 505

For Customer Experience Professionals

Report:Key Considerations For Designing User Experiences On The iPad

Tailor Apps For The iPad's Unique Form Factor And User Behaviors

The iPad's popularity has caused customer experience professionals to take a hard look at providing relevant experiences for yet another device. Because of the iPad's unique form factor and use...

• Downloads: 1007