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Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Insights From The Forrsights Networks And Telecommunications Survey, Q1 2012
The connected enterprise is becoming a reality. Businesses require access to the best market information regarding customer demand, supplier options, transport and logistics, and sales patterns. They...


Who are the leading VNOC providers? Are there any factors distinguishing these leaders? Can you explain the VNOC industry? Can you touch on VNOC maturity, adoption, benefits, and drawbacks? What...
An Empowered Report
Just a few years ago, mobile virtual network operators (MVNOs) were a dime a dozen. Big companies like Disney and ESPN tried — yet failed — to create a mobile experience differentiated...
Broad Reach Among Consumers Demands That Mobile Messaging Is In The Mix
Ten to 15 years ago, SMS offered the only pragmatic mobile data service: it had broad reach, standardization, and carrier interoperability. Today, companies have more choices including application...

Benchmarking Web Sites Using Forrester's Online Video Product Scorecard
Over the past year, our video strategy series has presented the business case goals and best practices for adding video to your Web site. In this report, we demonstrate how our online video product...

Forrester conducted an online survey fielded in August and September 2012 of 13,518 European individuals ages 16 to 92. For results based on a randomly chosen sample of this size (N = 13,518), there...
But The Process Perspective Is A Work in Progress
Customer experience optimization is key to business success in all industries. Business process pros must balance process skills, execution best practices, and a growing set of tools for behavioral...
Forrester conducted an online survey fielded in August 2010 of 5,608 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N=5,608), there is 95% confidence...
This document provides a comprehensive background of the dynamics in the public sector market in Turkey. This analysis will allow vendor strategists to address market opportunities in Turkey more...

eBusinesses Must Prepare Now To Win Over New Customers
The Australian federal government's National Broadband Network (NBN) is set to turn Australia into one of the most connected nations in the world. But how should eBusiness professionals respond? So...
Vision: The Telecommunications And Mobility Sourcing Playbook
This report outlines Forrester's vision for communications technology and services sourcing. To ensure effective sourcing of telecommunications and mobility (T&M) services, IT sourcing and vendor...

Landscape: The Emerging Technology Playbook
Emerging digital technologies are a primary driver of business evolution and disruption. Firms are grappling with an accelerating pace of business change while also trying to make IT simpler and more...

The European Technographics® Media, Marketing, And Social Computing Online Survey, Q3 2010, surveyed 14,097 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain,...
Product Loyalty's New Calculus
Connectivity is becoming a default feature in a diverse range of consumer products, from portables like tablets and eReaders to TVs and Blu-ray players. As the cost of adding connectivity to devices...
Location-Based Social Networking, Though Stagnant Now, Is Poised To Grow
Geosocial applications — also known as location-based social networks — hold potential for interactive marketers: They can help increase in-store visits, your brand's visibility, and...