Forrester Research : Topic

IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

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Charts & Figures (2)

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Consumer Technographics (3)

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For Marketing Leadership Professionals
Report:Profiling Brand-Loyal And Price-Conscious US Consumers
A Technographics® Data Essentials Document
Reineke ReitsmaApril 17, 2013
Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...
- Downloads: 37
For Marketing Leadership Professionals
Report:Power Your Brand Ecosystem With Social Media
Vision: The Social Marketing Playbook
Nate ElliottJune 29, 2012
You already know your audience uses social media; one minute they're planning vacations on Twitter and the next they're toppling governments with the help of Facebook. And because your customers use...
- Downloads: 1024
- Comments: 2
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For Marketing Leadership Professionals
Report:How Consumers Find Websites In 2011
And Why Multitouchpoint Campaigns Will Drive Value, Not Just Traffic
Shar VanBoskirkDecember 22, 2011
As in years past, natural search results, links, and personal emails are the most cited resources for finding websites. But take note: Social media — in particular social networks —...
- Downloads: 832
For Marketing Leadership Professionals
Charts & Figures:The "Marmarati" Campaign Aggregated User Content And Experiences
Nate ElliottJuly 09, 2012
For Marketing Leadership Professionals
Report:Extend Your Marketing Into Games
See Through The Myths, And Tap Games As A Medium For Marketing
James McDavidMarch 14, 2013
Are you looking to deliver interactive, integrated marketing messages and advertising to reach an attractive, broad base of users in a medium where emotional response is predictable and guaranteed?...
- Downloads: 163
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IT Spending Forecasts

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For Marketing Leadership Professionals

Report:Profiling Brand-Loyal And Price-Conscious US Consumers

For Marketing Leadership Professionals

Report:Power Your Brand Ecosystem With Social Media

For Marketing Leadership Professionals

Report:How Consumers Find Websites In 2011

For Marketing Leadership Professionals

Charts & Figures:The "Marmarati" Campaign Aggregated User Content And Experiences

For Marketing Leadership Professionals

Report:Extend Your Marketing Into Games

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