Forrester

For Marketing Leadership Professionals

Tool:Social Participation Soars Among iPad Owners And Intenders

For eBusiness & Channel Strategy Professionals

Tool:Consumer Adoption Of Mobile Applications In Key Asian Markets

For eBusiness & Channel Strategy Professionals

Report:How To Build An Online Marketplace

Understanding The Investment And Commitment Required

Marketplaces are cropping up everywhere. For retailers, the allure of low cost-of-sales and no inventory risk is compelling. Media companies think about monetizing their traffic and reinventing...

• Downloads: 557
• Comments: 1
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For Marketing Leadership Professionals

Report:How Consumers In Asia Pacific Use Their Mobile Phones

Mobile Activities And Mobile Internet In Asia Pacific And Across The Globe

Mobile phones in Asia Pacific are mainstream, and adoption of more advanced mobile activities such as mobile Internet, social networking, and mCommerce is widespread. In fact, consumers in Asia...

• Downloads: 159

For eBusiness & Channel Strategy Professionals

Report:Asia Pacific Online Retail Forecast, 2011 To 2016

A Look At Growth In Five Markets With A Focus On China, Japan, And Australia

Forrester Research wrote its first online retail forecast for Asia Pacific in October 2010. Since then, eCommerce in every market in the region has charged ahead, with growth continuing unabated....

• Downloads: 1127
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For eBusiness & Channel Strategy Professionals

Report:Evaluating The Potential For Mobile Chat To Drive eBusiness Goals

In the early years of the Internet, online customer service involved the marketing departments writing content for a handful of online FAQs and including a telephone number in the "contact us"...

• Downloads: 343
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For eBusiness & Channel Strategy Professionals

Tool:Marketing Budgets In 2009

For Marketing Leadership Professionals

Report:FaceTime Is The Second Coming Of Video Telephony — Again

Skype And Others Will Benefit From Apple's New iPhone 4 Hardware

Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product:...

• Downloads: 464

For eBusiness & Channel Strategy Professionals

Report:US Online Insurance Forecast, 2010 To 2015

US Online Insurance Sales Will Grow Steadily Through 2015

In 2010, online motor and home insurance sales in the US grew to $8.4 billion, which represents less than a 4% share of insurance sales in these two categories. What's behind that online single-digit...

• Downloads: 984

For CMO Professionals

Report:When To Socialize Online With B2B Buyers

The Social Technographics® Of Business Buyers Reveals Purchasing Influencers

Does the hype that surrounds social media's impact on how consumers buy translate to business environments? Forrester's North American And European B2B Social Technographics® Online Survey, Q1...

• Downloads: 910

For Sales Enablement Professionals

Report:2011 Demand Management Budget Trends

Spending Optimism Must Be Balanced With Performance Improvement

Tech marketers continue to place demand management as their primary objective with lead origination high on their spending plans for 2011. Yet they face a perfect storm as recessionary business...

• Downloads: 349

For Marketing Leadership Professionals

Tool:New Video Telephony Services Should Connect To Skype To Increase Their Adoption

For Application Development & Delivery Professionals

Tool:The Survey Included Firms With A Range Of Annual Revenue

For Application Development & Delivery Professionals

Report:IBM To Acquire Sterling Commerce

A Move That Will Lead To Significant Change In The B2B Market

In an aggressive move, IBM has taken steps that will lead to major changes in the business-to-business (B2B) integration market. If approved, its proposed acquisition of Sterling Commerce will...

• Downloads: 489

For eBusiness & Channel Strategy Professionals

Report:Trends 2012: eBusiness Operations And Customer Acquisition Benchmarks

eBusiness Budgets Rise Again . . . And Will Continue To Grow

eBusiness budgets rose again in 2011 and will keep rising in 2012. Why? Competition is heating up. The average eBusiness team is still maturing, and B2B firms increasingly are entering the eBusiness...

• Downloads: 494
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For Marketing Leadership Professionals

Client Inquiry:How Are Brands Encouraging Social Interaction On Mobile Devices?

How are brands using social and encouraging consumers to interact with social on mobile devices, especially in automotive?

For eBusiness & Channel Strategy Professionals

Report:Boost Customer Relationships Through Mobile Services

Executive Overview: The Mobile eBusiness Playbook

eBusiness and channel strategy professionals are faced with the challenge of an ever more connected consumer. Yet only recently have they begun to set mobile strategies in place. The mobile eBusiness...

• Downloads: 735
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For Sales Enablement Professionals

Tool:SMBs Prefer Best-Of-Breed Over Integrated Solutions

For CMO Professionals

Report:Assess The Impact Of Touchpoints Along The Consumer Path-To-Purchase

How Research Touchpoints Affect Consumer Spending

Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of...

• Downloads: 477

For Marketing Leadership Professionals

Report:Forrester Research Mobile Adoption And Sales Forecast, 2010 To 2015 (US)

ForecastView Spreadsheet

Mobile Adoption Forecast (US): Total mobile subscribers and subscriptions including prepay subscriptions. Installed base of mobile handsets segmented by speed (2G, 2.5G, and 3G) and feature set...

For CIO Professionals

Report:Another Year Of Outperformance For The Tech Industry

Forrester's 2011 Tech Industry Predictions

In this report, we highlight macro trends and specific predictions that indicate the directions of growth and disruption for the technology industry in 2011.

• Downloads: 918

For eBusiness & Channel Strategy Professionals

Report:What Every Exec Needs To Know About The Future of eCommerce Technology

How Online And Multichannel Capabilities Are Transforming Business

We are in a highly transformative time as changing customer expectations, commerce capabilities, and technology continue to evolve rapidly. Initiatives that just a few short years ago would have...

• Downloads: 2740

For eBusiness & Channel Strategy Professionals

Report:Multichannel Home Lending Status Boosts Results

eBusiness Professionals Must Integrate Mobile Into Loan Processes

As customers become more comfortable with research and applying for financial products through mobile devices, eBusiness professionals at banks will need to consider how mobile can support...

• Downloads: 205
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For Marketing Leadership Professionals

Tool:Traffic Is Still The Main Metric Measured To Show Mobile Strategy/Business Success

For eBusiness & Channel Strategy Professionals

Report:The Emergence Of Customer Experience Management Solutions

How CXM Will Help eBusiness Leaders Drive Interactions Across Touchpoints

A new type of solution is emerging on the commerce technology landscape that promises to help eBusiness leaders drive customer targeting, content relevancy, and personalization on their sites and...

• Downloads: 1539