Forrester

For Marketing Leadership Professionals

Tool:In-Person Events Increase In Importance During Vendor Selection

For Marketing Leadership Professionals

Report:CLICK: A Design Framework For Online B2B Communities

Strategic Plan: The B2B Online Community Playbook

Communities fail for many reasons, but you can avoid that fate if you focus on what you can control: selecting an appropriate approach that will deliver the best business results for your customers....

• Downloads: 291

For Sales Enablement Professionals

Report:Search Engine Suboptimization

Tech Marketers Optimize For Their Product Categories, Not Customers' Problems

Throughout the technology adoption life cycle, including scoping approaches, choosing products, and implementing solutions, business technologists initiate information gathering with search tools....

• Downloads: 400

For Application Development & Delivery Professionals

Report:The Future Of EDI

It's Time To Take A More Holistic Approach

Firms first introduced electronic data interchange (EDI) in the commercial sector in the 1980s to support document exchange in the transportation sector. EDI systems have since achieved critical mass...

• Downloads: 629

For Sales Enablement Professionals

Report:Effective Channel Mapping Will Optimize Your Partner Portfolio Performance

Introducing Forrester's Partner Profile Modeling Method For Channel Marketers

In Forrester's Q4 2009 North American B2B Marketing Organizations Online Survey, 19% of tech vendors report that spending on channel enablement and management will increase in 2010. Even so, only...

• Downloads: 382

For Sales Enablement Professionals

Tool:European And North American Tech Marketers Agree On Strengths But Not Weaknesses

For Marketing Leadership Professionals

Report:The Social Tech Product Launch

Monitor Social Conversations To Guide New Product Introductions

New product launches involve many moving parts and require tight synchronization between product management, product marketing, sales, service, and engineering — as well as a multitude of third...

• Downloads: 487

For Sales Enablement Professionals

Report:Sales Enablement Defined

Sales Enablement Is The Bridge Between Go-To-Market Strategy And Tactical Execution

Tectonic forces are at work transforming business relationships away from their traditional dependency on products and services toward a focus on business outcomes and results. Inefficiencies noted...

• Downloads: 1122

For Sales Enablement Professionals

Report:Tech Channels Have A Long Way To Go Toward Adding Marketing Value

Despite Vendor Efforts To Marketing-Enable Their Partners, Partners Still View Channels As Implementers, Not Influencers

Is your channel marketing enablement program first-rate? Sorry to break it to you, but we have reason to believe it's not. Tech vendors are investing more than ever today to empower their channel as...

• Downloads: 192
• Comments: 1
• Rating:

For Application Development & Delivery Professionals

Tool:More Than 40% Of Respondents Reported Having A Comprehensive Integration Solution

For Sales Enablement Professionals

Tool:Concerns Over Cloud/SaaS Indicate Opportunity For Classic Channel Partner Services

For Marketing Leadership Professionals

Report:Testing Emerging Media: A B2B Framework

B2B marketers are beginning to introduce new digital tools like social media, mobile, and online video into their marketing mix. Nonetheless, many B2Bs lack a clear process for prioritizing and...

• Downloads: 711

For Marketing Leadership Professionals

Report:Market Overview: 2011 Social Media Platforms For B2B Tech Marketing

Despite A Dynamic Landscape And Confusing Buzzwords, B2B Tech Marketers Can Select The Platforms That Best Meet Their Needs

The large and diverse ecosystem of social media platform technologies is undergoing rapid change. As customer needs and technologies evolve, suppliers are feverishly consolidating, integrating, and...

• Downloads: 1326

For Marketing Leadership Professionals

Report:Investing In Tech Marketing, 2011

Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations

The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...

• Downloads: 852

For Marketing Leadership Professionals

Report:Making Online Display Marketing Work For B2B

B2B Marketers Need To Expand Their Online Advertising Horizons

Display marketing is part of most B2B interactive marketers' plans for 2011, but few are prepared to unlock its full potential. Rather than miss opportunities by simply porting over print media...

• Downloads: 556

For CMO Professionals

Tool:Forrester's Marketing Automation Maturity Model

For Application Development & Delivery Professionals

Report:The Evolution Of Integration Alternatives

This presentation provides some perspective on how integration tools have evolved over the past few years, resulting in significant functional overlap in many cases. It explains the simultaneous...

• Downloads: 54

For Customer Experience Professionals

Report:How B2B Firms Improve Customer And Partner Experience

Business-to-business (B2B) firms have largely ignored customer experience — and it shows. Three separate studies that Forrester Research conducted over the past year indicate that B2B customers...

• Downloads: 848
• Comments: 2
• Rating:

For CMO Professionals

Report:Emerging Technologies B2B CMOs Should Watch In 2011

Business-to-business (B2B) CMOs need to keep their eyes on emerging technologies that have the potential to improve customer engagement. Some of the most promising tools are not yet receiving a lot...

• Downloads: 689

For Sales Enablement Professionals

Tool:Business Model Training Is Underserved

For CMO Professionals

Report:Nurture Thought Leadership To Nurture Your Brand

Make Thought Leadership The Tip Of The Content Marketing Spear

Great marketing content fuels the demand generation engine, boosts brand visibility, and attracts buyers interested in the problems your company can solve. But when marketers publish promotional...

• Downloads: 285
• Comments: 1
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For Application Development & Delivery Professionals

Tool:Managed File Transfer Leads The List Of Planned Improvements

For Marketing Leadership Professionals

Report:How To Interact With Tech Community Members

Tech Marketers Can Guide BT Buyers To Positive Business Outcomes Through Community Interactions

Many tech B2B companies have realized that a strategy of "build the community and they will come" typically fails. Choosing the right content, understanding members' linkages and interactions, taking...

• Downloads: 253

For Customer Insights Professionals

Report:The State Of Customer Intelligence In B2B Firms

B2B Firms Leave Marketing Value On The Table

Although both B2B firms and B2C firms leverage Customer Intelligence (CI), they don't capture, manage, analyze, and apply data in the same way. Looking at data from our Q2 2009 Global Customer...

• Downloads: 313
• Rating:

For Sales Enablement Professionals

Report:Provisional L2RM Process Catalog

This provisional lead-to-revenue process catalog is a companion tool for the processes module of Forrester's lead-to-revenue playbook. Designed to jump-start your own process documentation, it...

• Downloads: 10
• Rating: