Forrester

For Sales Enablement Professionals

Report:B2B Tech Marketers Are The Key To Competitive Success In Customer-Centric European Markets

B2B Social Technographics® Data For Q1 2011 Confirms That Social Media Usage In Europe Continues At A High Level

Forrester has completed its Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers, which marks the third year we've conducted this survey As in the US,...

• Downloads: 281

For Marketing Leadership Professionals

Tool:Communities Dominate Marketers' Emerging Media Plans

For Marketing Leadership Professionals

Report:Use Social Media To Boost Your TV Audience

Social media is changing the way audiences engage with TV. Audiences are increasingly multitasking on digital devices while watching TV — and sharing what they are watching with their friends....

• Downloads: 466

For Marketing Leadership Professionals

Report:Choosing The Right Media Mix 2010: Europe

From Creating Awareness To The Act Of Purchase

Television is still the dominant medium to get messages in front of European consumers, but the Internet is now the primary medium consumers use to research their purchases. Within the digital...

• Downloads: 654

For Marketing Leadership Professionals

Report:US Mobile Search And Display Forecast, 2010 To 2015

Mobile marketing dollars will near $2.8 billion with mobile search and display each representing 6% of interactive marketing spend in 2015 as marketers get their footing in the rapidly growing mobile...

• Downloads: 963

For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Learn Why There's No Urgency

An Empowered Report: Invest Modestly And Experiment Broadly

Only 1% of US mobile phone owners have used a 2D bar code scanner in the past three months. It would be hard for any product or service company to claim an urgent need to implement 2D bar codes, but...

• Downloads: 839

For Marketing Leadership Professionals

Tool:PC And Mobile Internet Usage Growth

For CMO Professionals

Report:Why Marketers Must Integrate TV And Video Strategies

In addition to the variety of media options that the digital age has brought forth, TV is the next medium to get a digital makeover. New access points to the living-room screen and the invasion of...

• Downloads: 758

For eBusiness & Channel Strategy Professionals

Report:Will Facebook Ever Drive eCommerce?

Demystifying The Hype For Retail eBusiness Executives

In spite of the fact that hundreds of millions of people around the world have Facebook accounts, the ability of the social network to drive revenue for eCommerce businesses continues to remain...

• Downloads: 2378
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For Marketing Leadership Professionals

Tool:Display Media Preferences Change

For Marketing Leadership Professionals

Tool:Nearly Twice As Many People Share UGC Video As Share Marketer-Created Video Content

For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)

ForecastView Spreadsheet

Interactive marketing spending segmented by industries. Each industry's IM spending is further broken into the various components of IM: display, paid search, SEO, email, and mobile advertising.

• Downloads: 3
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For CMO Professionals

Report:The Fall 2011 TV Advertising Upfronts Preview The Convergence Of TV And Digital

The death knell of TV advertising's rule over the marketing landscape has often been rung as digital media's reach, effectiveness, and measurability have grown. But the fall 2011 TV upfronts indicate...

• Downloads: 544

For Marketing Leadership Professionals

Tool:Interactive Marketers Express Interest In Mobile Marketing

For CMO Professionals

Report:Marketing Leaders' Approach To Content Creation For Brands

Four Examples Show How To Experiment In Branded Content Development

Marketers have long relied on advertising and their agencies to help tell the story of their brands. As consumers become immune to traditional advertising and ad clutter and fragmentation limits ad...

• Downloads: 670

For Marketing Leadership Professionals

Report:The Global Social Imperative

Targeting Your Social Media Marketing Programs By Country And Language

The groundswell has gone global: The majority of users on sites like Facebook and Twitter now come from outside the US, and if your social media content reaches the wrong audience, you risk...

• Downloads: 696
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For Marketing Leadership Professionals

Tool:Publishers Confront Dramatic Shifts To Their Monetization Models

For Marketing Leadership Professionals

Tool:Mobile Users Research, Purchase, And Receive Coupons With Their Mobile Phones

For Marketing Leadership Professionals

Report:Embedding Social Media Into The Marketing Mix

How Interactive Marketers Can Use Social Media To Enhance Other Channels

Social media is now embedded in every aspect of the customer journey — from ratings and reviews to "like" buttons to tweets. The opportunity for interactive marketing has evolved from building...

• Downloads: 2074

For Marketing Leadership Professionals

Tool:Saturated Consumer Digital Behaviors

For Marketing Leadership Professionals

Tool:Relatively Few Users Engage With Brands In Social Media

For Marketing Leadership Professionals

Tool:No Marketer Category Dominates The Viral Video Charts

For Marketing Leadership Professionals

Report:Forrester Research Social Media Forecast, 2010 to 2015 (US)

ForecastView Spreadsheet

Social Media Forecast (U.S.): Online social media spending by companies. Segmented by spending on integrated campaigns and agency fees. Agency fees spending broken out by company size. Spending is...

• Downloads: 2

For Marketing Leadership Professionals

Tool:Marketers Are Willing To Trial New Media

For Marketing Leadership Professionals

Report:Forrester Research Mobile Advertising Display And Search Forecast, 2011 To 2016 (US)

ForecastView Spreadsheet

Spending by companies on mobile marketing segmented by mobile advertising and search. Includes data on mobile Internet users and spending by company size.

• Downloads: 10