Forrester

For Marketing Leadership Professionals

Tool:Discovery Remains The Biggest Challenge For Online Video Providers

For Marketing Leadership Professionals

Report:Case Study: Nike+ GPS iPhone App Enhances The Running Experience

An Empowered Report: Nike Creates A Location-Aware Mobile Experience

Nike has created an integrated line of Nike+ products that support its customers' athletic activities through mobile and social means. Nike+ GPS leverages the most advanced capabilities of...

• Downloads: 458

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Retail, Customer Experience, And Travel Online Survey, Q3 2010

The European Technographics® Retail, Customer Experience, And Travel Online Survey, Q3 2010, surveyed 14,193 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain,...

For CIO Professionals

Report:Indian Datacenter Study: End User Result Analysis

This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

• Downloads: 11

For CIO Professionals

Report:Smart Computing Solutions Are On The Rise

A Snapshot Of Adoption From The InformationWeek 500

Smart Computing, the latest cycle of tech innovation and growth based on new technologies of awareness, analysis, and alternatives, began in 2008. Since then, a growing number of companies have...

• Downloads: 573

For CIO Professionals

Report:Cloud Computing In Australia And New Zealand 2010: End User Adoption Trends

This document provides an overview of cloud computing in Australia and New Zealand for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges,...

• Downloads: 26

For Sourcing & Vendor Management Professionals

Report:India Data Center Study: End User Result Analysis

This report provides a comprehensive background of India's data center market dynamics from the end user perspective so vendor strategists can address market opportunities more successfully and...

• Downloads: 44

For Application Development & Delivery Professionals

Report:How To Build The Business Case For Customer Experience Improvement

The Business Impact Of Customer Experience

Business process professionals supporting customer-facing processes are often challenged to make the business case to their executive leaders that investing to improve the customer experience is a...

• Downloads: 893

For CIO Professionals

Report:What CEOs Of Small Software Companies Need To Do In 2011

How To Find The Best Opportunities In A High-Growth Market

The software market is poised to enjoy its best growth in a decade, and small software companies face great growth opportunities as their larger competitors struggle to adapt to a new world of cloud...

• Downloads: 797

For CIO Professionals

Report:Which Verticals Are Most Attractive For ICT Vendors?

Asset Intensity Is The Best Indicator Of Future Opportunity

Information and communications technology (ICT) vendors are increasingly focusing their solutions design and go-to-market strategies on vertical industries. This trend will only accelerate with the...

• Downloads: 1098
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For Sourcing & Vendor Management Professionals

Report:ASEAN Datacenter Study: Disaster Recovery And Business Continuity

This document provides vendor strategists with an overview of the results from the survey on the ASEAN Datacenter market dynamics based on 112 interviews with ASEAN CXOs and top IT executives of...

• Downloads: 16

For CIO Professionals

Report:Indian Datacenter Study: Data Center Outsourcing

This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

• Downloads: 39

For CIO Professionals

Report:US Tech Market Outlook For 2012 To 2013

Improving Economic Prospects Create Upside Potential

CIOs care about tech market trends for three reasons: 1) to understand how much other firms are spending on information and communications technologies (and where); 2) to determine where they ought...

• Downloads: 1206
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For Marketing Leadership Professionals

Report:Smartphone Platforms Need A Branding Reset

US Consumers Have Little Clue About Their Phone's Software

In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

• Downloads: 725

For CIO Professionals

Report:Budgets And Priorities: Global Benchmark 2012

Strategic Planning Forrsights For CIOs

CIOs are under more pressure to do more things, do them faster, and do them with less money than ever before. This has made the IT budget process increasingly stressful and often contentious, as...

• Downloads: 461
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For Enterprise Architecture Professionals

Report:The State Of EA 2010

EA's Top Focus: Overcoming Long-Standing Obstacles

Forrester's "State Of EA 2010" report shows consistent themes and incremental progress by the enterprise architecture (EA) function in most firms. EA leaders are part of senior IT management and have...

• Downloads: 628

For CIO Professionals

Report:Segmenting The US Tech Market

SMBs' Tech Buying Outpaces That Of Enterprises Or Consumers, But The Situation Will Reverse In 2013

For CIOs, understanding trends in the broader tech market is useful, but even more useful is information on trends for companies of their size and in their industry. With IT consumerization or...

• Downloads: 449

For CIO Professionals

Report:The Canadian Tech Market 2011 To 2012

Canada Is Like The US In Growth, But Different In Mix Of Purchases

Canada is like the US, only different. This bit of doggerel applies as much to the Canadian information and communications technology (ICT) market as it does to Canada's economy or culture. Because...

• Downloads: 430

For CIO Professionals

Report:Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...

• Downloads: 266

For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

ForecastView Spreadsheet

Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...

• Downloads: 10

For Customer Experience Professionals

Report:How Companies Raised Their Customer Experience Index Scores, 2011

To understand how companies drive customer experience improvement, Forrester spoke to leaders at brands having Customer Experience Index (CxPi) scores that went up appreciably in 2011. We uncovered a...

• Downloads: 1334

For CIO Professionals

Report:European Information And Communications Technology Market 2012 To 2013

Spending Growth Comes To A Halt As Europe Slides Into Recession

Overview of the European ICT Market

• Downloads: 841
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For Customer Experience Professionals

Report:The Customer Experience Index, 2012

Benchmarks: The Experience-Driven Organization Playbook

This report provides benchmarks of the quality of customer experience at major companies. It should be used to help customer experience professionals set goals and optimize as they transform their...

• Downloads: 2820
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For Sourcing & Vendor Management Professionals

Report:ASEAN Datacenter Study: Virtualization, Consolidation, And Data De-Duplication

This document provides vendor strategists with an overview of the results from the survey on the ASEAN Datacenter market dynamics based on 112 interviews with ASEAN CXOs and top IT executives of...

• Downloads: 20

For Application Development & Delivery Professionals

Report:2011 Integration Survey, Part One: Solution Deployments

ESBs Are The Most Popular Choice

Enterprise service buses (ESBs), comprehensive integration solutions (CISes), and integration appliances offer a range of overlapping features to meet integration challenges. Forrester recently...

• Downloads: 596