Forrester

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark 2011: Luxury Fashion Brands

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Five European Luxury Fashion Brands

Forrester evaluated the transactional websites of five European luxury fashion brands — Burberry, Dolce&Gabbana, Gucci, Hermes, and Louis Vuitton — using our Website Functionality...

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For eBusiness & Channel Strategy Professionals

Report:Why Amazon Matters Now More Than Ever

As Amazon.com has grown aggressively in recent years, expanded into diverse businesses, and achieved profitability, its impact on the eBusiness and retail sectors is now top of mind. For many...

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For eBusiness & Channel Strategy Professionals

Tool:Facebook Likes And Shares Experience Strong Gains Since Fan Page Inception

For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2011: Merchandising, Headcount, And Global Strategies

Benchmarks: The Retail eCommerce Playbook

This is the second of two reports that detail the findings from "The State Of Retailing Online, 2011," a Shop.org research survey conducted by Forrester Research. Specific topics covered in this...

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For eBusiness & Channel Strategy Professionals

Tool:2011 US Online Sales Bank Rankings

For eBusiness & Channel Strategy Professionals

Tool:Website Functionality Benchmark: Criteria

For Application Development & Delivery Professionals

Tool:Most Retailers Stage Price Changes In Merchandising Apps

For Application Development & Delivery Professionals

Tool:Almost Half Of Retailers Print Labels In Stores

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark 2011: Luxury Department Stores

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four US Luxury Department Stores

Forrester applied its Website Functionality Benchmark evaluation methodology to the top four US luxury department stores: Barneys New York, Neiman Marcus, Nordstrom, and Saks Fifth Avenue. These...

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For eBusiness & Channel Strategy Professionals

Report:Case Study: Backcountry.com And Community-Based Visual Merchandising

Using Personal Community Elements To Provide A Differentiated Experience

Backcountry.com, a high-end outdoor apparel retailer, was looking for a way to differentiate customer interactions in a tight competitive space. It chose to roll out a deep community-based...

• Downloads: 248

For eBusiness & Channel Strategy Professionals

Tool:Results From Web Site Functionality Benchmark Of Four UK Grocers

For eBusiness & Channel Strategy Professionals

Tool:2010 Outpaces 2009 In Backcountry's Community Contributions

For eBusiness & Channel Strategy Professionals

Tool:Most Australian Online Retailers Say Search Has Been Effective

For eBusiness & Channel Strategy Professionals

Report:Optimizing The Affiliate Channel For Deal-Driven Customers

Traffic Has Increased And The Channel's Matured, But Proving Incrementality Remains A Challenge

Customers are flocking to affiliate deal sites that offer promotional coupons and offer codes. The slowdown in the economy, advances in technology, and a more favorable consumer mindset toward...

• Downloads: 401

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark: Australian Consumer Electronics Retailers

Forrester Applies Its Website Functionality Benchmark Methodology To The Websites Of Five Australian Consumer Electronics Retailers

Consumer electronics retailers in Australia face many challenges, but online retail is booming despite the relatively modest feature set provided by most Australian sites. To dig deeper, Forrester...

• Downloads: 156

For eBusiness & Channel Strategy Professionals

Tool:Website User Experience And Functionality Benchmark Criteria

For eBusiness & Channel Strategy Professionals

Report:German Online Retail Overview, 2011

Despite A Thriving Online Market, Multichannel Retail Is Still An Untapped Opportunity For German Retailers

The German online retail market is the second largest in Europe. Amazon.de and eBay are dominant forces, with major German consumer brands selling through those sites, and others following suit...

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For eBusiness & Channel Strategy Professionals

Report:The eCommerce Content Conundrum

Solving The Growing Content Challenge Through A Cocktail Of Solutions

Commerce organizations are drowning in content. Their catalogs have grown, the sources of the product content propagated, and site versions divide and multiply across geography, microsites, and...

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For eBusiness & Channel Strategy Professionals

Report:Online Retailing In Australia 2010: Performance And Channels

Many of Australia's largest traditional retailers have done little more than experiment with eCommerce. As a result, the industry has grown used to saying that Australia lags other developed nations...

• Downloads: 302

For eBusiness & Channel Strategy Professionals

Tool:Multichannel Retailers Are Starting To Cross Channels

For eBusiness & Channel Strategy Professionals

Report:Web Site Functionality Benchmark 2010: UK Grocers

Top UK Grocers

Forrester evaluated the grocery Web sites of the four largest UK grocers — Asda, Sainsbury's, Tesco, and Waitrose — using our Web Site Functionality Benchmark methodology. The results:...

• Downloads: 366

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark 2012: US Online Grocers

Forrester Applies Its Website Functionality Benchmark To The Sites Of Four US Online Grocery Stores

Forrester evaluated the grocery websites of the four most frequently used online grocers based on Forrester Consumer Technographics® data — AmazonFresh, FreshDirect, Peapod, and Safeway...

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For Application Development & Delivery Professionals

Tool:Respondents Indicated More-Frequent Price Changes As Markets Fragment

For Application Development & Delivery Professionals

Tool:More Than Half Of Retailers Struggle To Synchronize Price Labels With POS Pricing

For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2010: Key Metrics And Multichannel And Global Strategies

An Empowered Report

This second part of Forrester's annual survey conducted in partnership with Shop.org of Web retailers covers benchmark data pertaining to key eCommerce metrics, profitability, and spend level on...

• Downloads: 2403