Forrester

Discussion:TechRadar

Discussion:Rethink Existing Approaches To Embed Cross-Channel Attribution

Discussion:Building Data Stewardship Is A New Customer Intelligence Imperative

Discussion:The Online Marketing Suite Evolves

Discussion:Executive Q&A: Text Analytics For Customer Intelligence

Zach, Great topic, and you have some great points here. I have to disagree on one thing: Text analytics shouldn't focus on just unstructured data. It's obvious that finding as much actionable...

For Customer Insights Professionals

Report:What Needs To Happen In Market Research In 2013

Market Insights Needs To Invest In Richer Data, Technology, And Skills To Prepare For The Future

The market insights industry is at a crossroads. Digital disruption has created an environment in which customer and competitive change is happening much more quickly and having a bigger impact on...

• Downloads: 191

For Customer Insights Professionals

Report:Deciphering A Fragmented Customer Analytics Ecosystem

Tools And Technology: The Customer Analytics Playbook

With the increased focus on data-driven marketing, few firms have the budgets, technology capabilities, or analytical skills to advance their analytics agendas internally, and they frequently turn to...

• Downloads: 2384

Discussion:Measure The Strength Of The Marketing Technology Stack

For Customer Insights Professionals

Report:Case Study: SCENE Uses Customer Insights To Deliver Value To Loyalty Customers

This report provides a case study supporting Forrester's best practices for customer intelligence professionals working to drive customer loyalty. Forrester identifies four crucial best practices for...

• Downloads: 168

Discussion:The Forrester Wave™: Customer Engagement Agencies, Q4 2012

Fatemeh, Very well done CEA Wave! CEA is the future for MSP/digital agencies. Agree with your observations that their is a long road to maturity with the larger, well entrenched providers in...

For Customer Insights Professionals

Report:Determine The Best Attribution Provider Based On Long-Term Measurement Needs

Tools And Technology: The Cross-Channel Attribution Playbook

Customer intelligence (CI) professionals increasingly look to attribution experts for guidance and tools to help calculate true channel and customer purchase path. While there is a broad array of...

• Downloads: 101

Discussion:Navigating The Future Of Customer Intelligence

Discussion:Ten Steps To Successful Social Intelligence Measurement

For Customer Insights Professionals

Playbook:The Customer Loyalty Playbook

Drive Smarter Customer Loyalty With Customer Intelligence

Customer loyalty is a hot topic. Companies look to loyalty programs to enhance customer knowledge and drive customer retention, revenue, and engagement. But, while they see the potential of loyalty...

For Customer Insights Professionals

Report:Culture, Data, And Technology Are Key Ingredients For Measurement Success

Strategic Plan: The Cross-Channel Attribution Playbook

A key piece in cross-channel attribution is developing a strategy that outlines where the organization needs to progress to achieve attribution nirvana. To be successful at cross-channel attribution,...

• Downloads: 167
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For Customer Insights Professionals

Report:CI Professionals: Plan For The Future Of Cross-Channel Marketing

The online marketing suite supports many of the priorities that customer insights (CI) professionals hold dear: customer centricity, cost efficiency, measurement, and marketing relevance. But...

• Downloads: 871
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Discussion:How Technology Supports Distributed Marketing Organizations

Discussion:Attribution in a B2B Organization

Hi Everyone,As many you know, I cover the attribution measurement space and I am currently writing a playbook around Cross-Channel Attribution.  For my upcoming research, I would like to dive deeper...

For Customer Insights Professionals

Tool:Forrester Wave™: Online Testing Platforms, Q1 '13

For Customer Insights Professionals

Report:Base Your Plan For Intelligent Loyalty On Maturity

Strategic Plan: The Customer Loyalty Playbook

Loyalty programs that attempt to implement a cookie-cutter strategy and ignore customer insights typically struggle and usually lack meaningful results. Organizations seeking to build a program that...

• Downloads: 152

For Customer Insights Professionals

Playbook:The Social Intelligence Playbook

Leverage Social Data To Elevate Customer Intelligence

Social media's prevalence across the Web gives consumers and brands a new way to connect online. But while most businesses know the importance of social media, most are missing opportunities by not...

For Customer Insights Professionals

Report:Empower Market Insights With The Right Technology

Tools And Technology: The Market Insights Optimization Playbook

With ballooning (big) data sources, a need to mine more valuable nuggets from this data, pressure to deliver insights more frequently, and stakeholders that you need to "wow" with deliverables,...

• Downloads: 172

Discussion:How Real-Time Analytics Enables Digital Intelligence

For Customer Insights Professionals

Report:Building Data Stewardship Is A New Customer Intelligence Imperative

Organization: The Personal Identity Management Playbook

In anticipation of the increasing adoption of personal identity management (PIDM) tools and services, customer intelligence (CI) leaders will be held increasingly accountable for their organizations'...

• Downloads: 193
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For Customer Insights Professionals

Report:Take A Startup Approach To Develop Customer Relationships

Organization: The Cross-Channel Campaign Management Playbook

Customers, empowered by always connected digital devices, can engage with brands at any time, from any place, and at any point within the customer life cycle. To respond with relevance in real time,...

• Downloads: 455