IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

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  • Past 6 months
  • Customer Insights
  • Tina Moffett
  • For Customer Insights Professionals

    Blog:Announcing The 2013 Customer Analytics And Measurement Survey

    Last year, my colleague Srividya Sridharan published The State Of Customer Analytics 2012 (subscription required). Using the results of her annual customer analytics adoption survey, she...

    • For Customer Insights Professionals

      Blog:Case Study Preview: Adopt Marketing Mix Modeling to Guide Future Investments

      Consumers interact with brands across various mediums — their smartphones, computers, call center, in-store — just to name a few. Their interactions with brands — from viewing a TV...

      • For Customer Insights Professionals

        Report:B2B Measurement Needs A Reboot

        B2B Customer Insights Professionals Must Focus On Consumer Indicators To Drive Business Success

        Business-to-business (B2B) organizations struggle to provide a holistic measurement framework. B2B customer insights (CI) professionals must constantly deal with siloed, incomplete measurement of...

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