Forrester

For CMO Professionals

Report:3D TV Fails To Inspire Consumers In 2010

Most People Are Happy To Wait To Upgrade To 3D TV

At the opening of 2010, the world's largest TV manufacturers came to the Consumer Electronics Show (CES) full of heady promises about the future of 3D TV. Despite the success of 3D films at the box...

• Downloads: 502

For CMO Professionals

Report:How eReaders Will Fare In A Tablet PC World

US eReader Forecast, 2010 To 2015

eReaders face a formidable challenge from the rise of tablet PCs. The iPad is already desired by more people than any single eReader, something we expect to only increase with time. However, with...

• Downloads: 974

For CMO Professionals

Report:Build A Digital Relationship With Your Customer

Why The Most Solid Thing In Your Product Strategy Is Virtual

All consumer product strategists should sit up and take notice: There's a critical lesson to learn from the most recent changes in the media industry. While most in the business have obsessed over...

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For CMO Professionals

Report:How To Make Connected TVs The Future Of TV

US Connected TV Forecast, 2010 To 2015

Connected TVs are all the rage. Every TV maker features connectivity in the top half of their lineup, and major retailers have committed to only sell connected TVs by as soon as 2011. Despite this...

• Downloads: 1377

For CMO Professionals

Tool:A Clear Majority Of US Online Adults Have Never Heard Of Connected TVs

For CMO Professionals

Tool:Most People Are Content To Wait For 3D TV

For CMO Professionals

Report:How To Prepare For The Era Of Experience

Why Companies Must Adopt A Total Product Experience Approach

New consumer product interface technologies will land in homes late in 2010 that will forever change the way humans and machines interact. Implementing such tools as facial recognition, voice...

• Downloads: 1108

For CMO Professionals

Tool:Forecast: US eReader Users, 2010 To 2015

For CMO Professionals

Tool:Most People Want To Use Connected TVs To Watch More TV

For CMO Professionals

Tool:No Single eReader Stands Against The iPad, But All Of Them Combined Do

For CMO Professionals

Tool:Laptops And Amazon Kindles Are The Top Two eBook Devices

For CMO Professionals

Report:eBook Buying Is About To Spiral Upward

US eBook Forecast, 2010 To 2015

Since Amazon.com introduced the Kindle eReader in 2007, all of the industry's attention has focused on the rapid adoption and proliferation of eReaders. However, the success of the devices has been...

• Downloads: 1086

For CMO Professionals

Report:Innovating The Adjacent Possible

How To Generate The Next Big Product Idea That Will Transform Your Industry

Most product strategists proceed in an entirely reasonable fashion: They set proximate goals and move toward them in a linear mode, tweaking a product or service to fulfill the well-understood goals...

• Downloads: 825

For CMO Professionals

Client Inquiry:eBook Reader Update

In eBook readers, is a larger macro trend away from single use E Ink eReader devices?

For CMO Professionals

Tool:Nearly 25 Million Homes Now Go Over The Top

For CMO Professionals

Report:The Digital Media Product Innovation Imperative

Identifying Organizational Priorities For Creating New Digital Media Experiences

The media meltdown continues its slow burn across the media industries. Yet, enlivened by new devices like the iPad and audience enthusiasm for the content that new technologies have generated, many...

• Downloads: 907

For CMO Professionals

Report:The Three Most Important Consumer Products Of 2010

Lessons You Should Learn From The Leaders Of The Past Year

The past year has been an unusual one for the consumer tech industry. In an era when the staples of the industry — the TV set and the PC — were relatively mature and incapable of...

• Downloads: 597

For CMO Professionals

Tool:Forecast: US eBook Spending, 2010 To 2015

For CMO Professionals

Report:Online Video On TV Leads To Cord-Cutting By 2012

A noteworthy 24.8 million US homes have watched online video on a TV set, most of it put there by Netflix with the help of dozens of different devices. Online video delivered over the top is so...

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For CMO Professionals

Tool:Consumers Show Little Enthusiasm For Connected TVs

For CMO Professionals

Tool:Gaming Sports Fans Want 3D TV More Than Other US Online Adults Do

For CMO Professionals

Tool:People Expect To Pay A Modest Premium For 3D TV

For Marketing Leadership Professionals

Report:Segmenting Customers By Technology Preference

Making Technographics® Segmentation Work

Consumers today have the choice of purchasing products and services from multiple brands, channels, and retailers. For that reason, understanding the underlying motivations and drivers that influence...

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• Comments: 2
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For CMO Professionals

Tool:Forecast: US Connected TVs, 2010 To 2015

For CMO Professionals

Report:What Netflix Should Do Next

And Why All Product Strategists Should Care

Netflix has made good on a decade-long promise to become the preeminent digital video distribution company in the US. While some have been surprised by what seems like a sudden rush of success, we...

• Downloads: 506
• Comments: 1
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