About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Tools And Technology: The Mobile eBusiness Playbook
New phone features and capabilities are cropping up seemingly by the day. At the same time, this fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

Organization: The Business Intelligence Playbook
Earlier-generation business intelligence (BI) support centers — organized along the same lines as support centers for all other enterprise software — fall short when it comes to taking...
Continuous Improvement: The Mobile Banking Strategy Playbook
Congratulations! Your mobile banking web, iPhone, iPad, and Android apps are live, and adoption has surpassed your wildest expectations. But what now? Digital banking teams need to test and optimize...

One Size Does Not Fit All Developer Needs
Public cloud platforms are the keys that unlock the flexibility, productivity, and economic advantages of cloud computing. Application development and delivery (AD&D) pros use a wide variety of...
Modernizing The SAP Platform To Prepare For Innovation
Almost half of Forrester clients deploy applications from SAP, investing millions to maintain them as a system of record; many of these companies are global corporations with more than $1 billion in...
Layer 7 And WSO2 Lead This Emerging Field
In Forrester's 15-criteria evaluation of application programming interface (API) management platform vendors, Layer 7 and WSO2 — and their solutions — rose to the top, followed by Intel,...

Responsive Web Design And Agile Development Prove A Winning Formula
With mobile and tablet usage now mainstream, Forrester believes that eBusiness teams must find time-to-market and cost efficiencies in their digital development processes. In previous research we...
Turn The Odd Couple Into The Power Couple
Selecting a digital experience service provider is a complex and stressful task. In many cases, marketing teams select the service providers and oversee product selection, leaving IT to support and...

The Foundation For Data Governance, Tooling, And More
Metadata management is the foundation for data governance, management, and use. But despite this, firms have a spotty record of collecting, harmonizing, and managing the metadata inherent in their...
Tools And Technology: The Business Intelligence Playbook
Building custom business intelligence (BI) solutions is time-consuming and inflexible; therefore, application development and delivery (AD&D) pros heading BI projects should move away from a...
The movement to domestic outsourcing models continues to accelerate for a number of reasons. First, clients, who today depend on software to differentiate and grow their businesses, require...

When And How Interactive Marketers Should Build Apps For Marketing Purposes
Mobile apps hold exciting potential for interactive marketers to reach their audiences through mobile devices in ways the mobile Web can't. But today, mobile apps receive a mixed response from...

Processes: The Emerging Technology Playbook
With its careful approach to planning technology investments and general aversion to risk, IT is not meeting business demands for emerging technology as a driver for innovation and growth. Enterprise...

The Q3 2012 Global Financial Services Architecture Online Survey Continues To Show A Focus On Transformation
Today's financial services firms often find that their application landscape is no longer able to cope with their most urgent business drivers. Forrester's Q3 2012 Global Financial Services...
Assessment: The Digital Experience Delivery Playbook
This report outlines for IT professionals more than 100 essential practices for organizations looking to deliver their digital experience transformation strategies. It asks questions such as: Do you...
Executive Overview: The Digital Experience Delivery Playbook
Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile, and digital development must step up to...

What Enterprise Architects Need To Know About The Shift From Records Management To Information Governance
Despite two decades of electronic records management (RM) evolution, fewer than 10% of enterprises admit to high levels of confidence in their approach to the governance of digital information. The...
Strategic Plan: The Information Strategy And Architecture Playbook
A new era of information agility is upon us that promises an explosion of opportunities similar to that of the dot-com boom period. But these opportunities are completely dependent upon an...

From Technology Foundations To Business Outcomes
Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

Tools And Technology: The Mobile App Development Playbook
Traversing the mobile app development technology landscape is challenging — particularly due to the different native, hybrid, and web-based development approaches; the range of infrastructure...

Road Map: The Business Applications Playbook
Firms are often torn between forces driving application change or transformation and the overarching desire for cost management. At the same time, they often struggle to deliver projects on time and...

Road Map: The Identity And Access Management Playbook
This report outlines Forrester's solution to help security and risk (S&R) leaders develop their road map of IAM processes using Forrester's TechRadar™ methodology. The extended enterprise...

CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps
As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

Tools And Technology: The Business Process Management Playbook
Today, business process management (BPM) excellence programs can choose from a variety of technology options to deliver process improvement across the enterprise. Forrester currently segments the BPM...

Vision: The Mobile App Development Playbook
With more than 1 billion smartphones worldwide, and tablets numbering in the hundreds of millions, the scope of the mobile revolution rivals that of the move from monolithic systems to client/server...
