Forrester

For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)

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Interactive marketing spending segmented by industries. Each industry's IM spending is further broken into the various components of IM: display, paid search, SEO, email, and mobile advertising.

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For Application Development & Delivery Professionals

Report:2011 Integration Survey, Part One: Solution Deployments

ESBs Are The Most Popular Choice

Enterprise service buses (ESBs), comprehensive integration solutions (CISes), and integration appliances offer a range of overlapping features to meet integration challenges. Forrester recently...

• Downloads: 595

For Marketing Leadership Professionals

Report:US Interactive Marketing Forecast By Industry, 2011 To 2016

Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...

• Downloads: 1553

For Application Development & Delivery Professionals

Report:The State Of B2B Integration

Most Enterprises Plan Imminent B2B Upgrades To Address Key Issues

Forrester surveyed 300 senior IT managers in North America, EMEA, and Asia Pacific regarding the state of their business-to-business (B2B) integration infrastructure and plans for future...

• Downloads: 788

For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

ForecastView Spreadsheet

Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...

• Downloads: 8

For eBusiness & Channel Strategy Professionals

Report:The eCommerce Content Conundrum

Solving The Growing Content Challenge Through A Cocktail Of Solutions

Commerce organizations are drowning in content. Their catalogs have grown, the sources of the product content propagated, and site versions divide and multiply across geography, microsites, and...

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For Marketing Leadership Professionals

Report:2011 Social Technographics® For Business Technology Buyers

Technology Marketers Must Prepare For The Coming Storm

Data from Forrester's Q1 2011 US and European B2B Social Technographics® Online Survey For Business Technology Buyers indicates that both social media habits and the role social media is playing...

• Downloads: 1122