IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

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52 results in Reports

  • Past 6 months
  • Customer Insights
  • For Customer Insights Professionals

    Report:Perk Up Your Customer Loyalty Program

    A Guide To Determining The Right Loyalty Benefits Mix

    Building a strong relationship with your customers is more important than ever, and loyalty programs offer an opportunity to reward, recognize, and engage them. But the prevailing manifestation of...

    • Downloads: 198
  • For Customer Insights Professionals

    Report:Toolkit: Loyalty Program Member Interaction Assessment

    The inner workings of a loyalty program and external member interactions are deeply interconnected. To truly assess the success of a given program, you must look not only at the strategy but also at...

    • Downloads: 22
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Web Analytics, Q2 2014

    The Six Providers That Matter Most And How They Stack Up

    In Forrester's 75-criteria evaluation of web analytics vendors, we identified the six most significant software providers in the category — Adobe, AT Internet, Google, IBM, SAS Institute, and...

    • Downloads: 559
  • For Customer Insights Professionals

    Report:Is Your Customer Insights Practice Ready For EU Privacy?

    Q&A: EU Privacy Regulations

    This report, originally written for security and risk professionals, is of critical importance to customer insights (CI) professionals as well. The European Union is poised to increase demands of...

    • Downloads: 116
  • For Customer Insights Professionals

    Report:Assess Your Customers' Personal Identity And Data Management Attributes

    Assessment: The Personal Identity And Data Management Playbook

    Personal identity and data management (PIDM) changes the way marketers will communicate with their customers. But to understand how, marketers need to first understand the attitudes, behaviors, and...

    • Downloads: 168
  • For Customer Insights Professionals

    Report:Quick Take: Adobe Underscores Marketing Reinvention At Adobe Summit 2014

    Announcements Emphasize Partnerships And Innovation

    On March 25, 2014, at its annual digital marketing summit, Adobe very deliberately positioned its Marketing Cloud as a comprehensive platform for digital marketers, rather than a suite of...

    • Downloads: 117
  • For Customer Insights Professionals

    Report:Results Chain Modeling For L2RM Benefits Realization

    This toolkit is a companion to "Plan, Don't Hope, For Lead-To-Revenue Benefits," the performance management report of the lead-to-revenue playbook. In that report, we introduced three techniques that...

    • Downloads: 10
  • For Customer Insights Professionals

    Report:How Analytics Drives Customer Life-Cycle Management

    Vision: The Customer Analytics Playbook

    With the growing importance of customer insights (CI) in organizations, the role of analytics to extract insight and embed it back into organizational processes is at the forefront of business...

    • Downloads: 2508
  • For Customer Insights Professionals

    Report:Quick Take: IBM Acquires Silverpop

    Aims To Boost Behavioral Marketing Capabilities In Its Enterprise Marketing Management Suite

    On April 10, 2014, IBM announced its intent to acquire Silverpop, a software-as-a-service (SaaS) marketing automation and email service provider. With this acquisition, IBM fills in some significant...

    • Downloads: 106
  • For Customer Insights Professionals

    Report:Lead-To-Revenue Management Benefits Register

    This provisional lead-to-revenue benefits register is a companion toolkit to "Plan, Don't Hope, For Lead-To-Revenue Benefits," the performance management report of the lead-to-revenue playbook. The...

    • Downloads: 14
  • For Customer Insights Professionals

    Report:Quick Take: How Facebook's Mood Manipulation Study Affects Marketing

    The Social Giant's Research Could Help Brands In The Long Term, If It Doesn't Scare Users Away

    Now that Facebook has confirmed its ability to manipulate user sentiment by changing what users see in their news feeds, marketers and customer insights leaders need to reconsider their brands'...

    • Downloads: 83
  • For Customer Insights Professionals

    Report:The Loyalty Program Participant Profile

    Landscape: The Customer Loyalty Playbook

    Consumers have a healthy appetite for loyalty programs and are drawn in by discounts and savings. But consumers aren't necessarily just interested in the cold hard cash. Loyalty program members also...

    • Downloads: 1446
  • For Customer Insights Professionals

    Report:Lead-To-Revenue Management Benefits Realization Plan

    This toolkit is a companion to "Plan, Don't Hope, For Lead-To-Revenue Benefits," the performance management report of the lead-to-revenue playbook. In that report, we introduced three techniques that...

    • Downloads: 13
  • For Customer Insights Professionals

    Report:TechRadar™: Customer Analytics Methods, Q1 2014

    Road Map: The Customer Analytics Playbook

    Forrester has identified 15 key customer analytics methods that customer insights professionals must master. Customer insights professionals are faced with tough decisions about which combination of...

    • Downloads: 667
  • For Customer Insights Professionals

    Report:Evaluate Your Enterprise Intelligence

    Intelligent Enterprise Maturity Assessment: Self-Evaluation

    Companies face constant competitive challenges, many induced by continuing globalization and the staggering pace of change in technology advancements. Leaders are seeking a way to keep pace with the...

    • Downloads: 750
  • For Customer Insights Professionals

    Report:Executive Q&A: Eight Social Listening Terms Defined

    In the less than 10 years that marketers have been listening to social data, a variety of terms have emerged to describe the activities of social listening, social analytics, and social marketing....

    • Downloads: 107
  • For Customer Insights Professionals

    Report:Q&A: The Privacy-Personalization Paradox

    Strike A Balance Without Losing Competitive Advantage Or Consumer Trust

    Marketers today find themselves in a Catch-22. On the one hand, their customers want to be recognized and rewarded for their loyalty with better-tailored content and offers. On the other hand, those...

    • Downloads: 150
  • For Customer Insights Professionals

    Report:The Power Of Customer Context

    Beyond Campaigns: Build A Contextual Marketing Engine

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage now, you must deliver self-perpetuating cycles of real-time,...

    • Downloads: 573
  • For Customer Insights Professionals

    Report:Quick Take: Facebook's f8 Announcements Mark A Sea Change In User Privacy

    What CI Pros Need To Know About Changes To Facebook's Data-Sharing Practices

    At its f8 conference in San Francisco this week, Facebook announced several changes to its developer platform. While the event's focus was on tools to help developers grow adoption of, and revenues...

    • Downloads: 61
  • For Customer Insights Professionals

    Report:Adaptive Intelligence: Assess Your Readiness

    Firms today have the false belief that they can create a 360-degree view of their customers with just the data they own. But this means they miss out on valuable insights from partners and...

    • Downloads: 159
  • For Customer Insights Professionals

    Report:Unleash Social Listening Data's Potential

    Continuous Improvement: The Social Intelligence Playbook

    In the age of the customer — where consumers are empowered, informed, and have myriad options before them — it is more important than ever to keep close tabs on what your customers and...

    • Downloads: 127
  • For Customer Insights Professionals

    Report:Let's Revisit The Enterprise Marketing Software Landscape (Again)

    Tools And Technology: The Cross-Channel Campaign Management Playbook

    The role of technology to drive customer-obsessed marketing has grown since Forrester first charted the landscape in 2007. We saw signs of category consolidation in 2012, and new capabilities are...

    • Downloads: 1255
  • For Customer Insights Professionals

    Report:Gauging Web Analytics Practices In The Age Of The Customer

    Benchmarks: The Digital Intelligence Playbook

    In the Q2 2014 Forrester Wave™ evaluation of web analytics platforms, we surveyed 54 web analytics customers about their web analytics practices. It's clear from this benchmark data that web...

    • Downloads: 201
  • For Customer Insights Professionals

    Report:Measure The Impact Of Cross-Channel Attribution

    Business Case: The Cross-Channel Attribution Playbook

    Cross-channel attribution measurement promises to allocate appropriate credit to all marketing interactions along the customer purchase path. More and more organizations embrace attribution...

    • Downloads: 186
  • For Customer Insights Professionals

    Report:Drive Continuous Improvement With A Holistic Measurement System

    Continuous Improvement: The Lead-To-Revenue Playbook

    The seminal idea behind lead-to-revenue management (L2RM) was the need to calibrate marketing's activities (and budget) to the result of revenue generation. But creating a system for sustained,...

    • Downloads: 512