IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

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59 results in Reports

  • Past 6 months
  • Customer Insights
  • For Customer Insights Professionals

    Report:Quick Take: Adobe Underscores Marketing Reinvention At Adobe Summit 2014

    Announcements Emphasize Partnerships And Innovation

    On March 25, 2014, at its annual digital marketing summit, Adobe very deliberately positioned its Marketing Cloud as a comprehensive platform for digital marketers, rather than a suite of...

    • Downloads: 121
  • For Customer Insights Professionals

    Report:Take Lead-To-Revenue Management Beyond The Campaign

    Leverage Contextual Multichannel Marketing To Keep Pace With The Evolved B2B Buyer

    If your lead-to-revenue process is still driven by campaigns, you're behind the vanguard. Campaigns have lost power as a tactic to attract new buyers. And, campaigns have never been the most...

    • Downloads: 115
  • For Customer Insights Professionals

    Report:Introducing Forrester's Consumer Healthcare Segmentation

    North American Consumer Technographics®

    In the age of the customer, companies need to have a solid understanding of their customers' and prospects' behaviors and needs in order to best serve them. With the onset of the Patient Protection...

    • Downloads: 46
  • For Customer Insights Professionals

    Report:Seven Advanced Analytics Must-Knows

    Use Advanced Analytics To Power Customer Engagement

    Don't make the mistake of thinking that "advanced analytics" is just "better analytics." It is a fundamentally different data-driven approach firms use to find new knowledge and insights about...

    • Downloads: 524
  • For Customer Insights Professionals

    Report:Adaptive Intelligence: Assess Your Readiness

    Firms today have the false belief that they can create a 360-degree view of their customers with just the data they own. But this means they miss out on valuable insights from partners and...

    • Downloads: 168
  • For Customer Insights Professionals

    Report:Measure The Impact Of Cross-Channel Attribution

    Business Case: The Cross-Channel Attribution Playbook

    Cross-channel attribution measurement promises to allocate appropriate credit to all marketing interactions along the customer purchase path. More and more organizations embrace attribution...

    • Downloads: 211
  • For Customer Insights Professionals

    Report:Navigate The Complex Customer Loyalty Ecosystem

    Tools And Technology: The Customer Loyalty Playbook

    Are you among the many customer insights professionals trying to boost your customers' loyalty but confused by the number of vendors offering loyalty solutions? The escalating importance of customer...

    • Downloads: 2483
  • For Customer Insights Professionals

    Report:Safeguard Your Social Intelligence Strategy

    Managing Privacy, Risk, And Compliance Challenges When Listening To And Leveraging Social Data

    The more granular you get when collecting and analyzing social data, the more value you can extract with meaningful customer segmentation, affinity mapping, and other valuable customer insights. The...

    • Downloads: 40
  • For Customer Insights Professionals

    Report:Listening Platforms Satisfy Users For Now

    Benchmark: The Social Intelligence Playbook

    Forrester's recent "The Forrester Wave™: Enterprise Listening Platforms, Q1 2014" report revealed that listening platform customers are satisfied with vendors' basic trend tracking and...

    • Downloads: 168
  • For Customer Insights Professionals

    Report:Balance People And Process To Fund L2RM

    Business Case: The Lead-To-Revenue Playbook

    Today business buyers have more access to information that lets them explore solutions prior to engaging in a formal purchase process. This puts marketing in the hot seat to drive customer interest...

    • Downloads: 135
  • For Customer Insights Professionals

    Report:Leverage Social Data To Elevate Customer Intelligence

    Executive Overview: The Social Intelligence Playbook

    Social media's prevalence across the Web gives consumers and brands an always-on way to connect online. But while most businesses know the importance of social media, many miss opportunities by not...

    • Downloads: 962
  • For Customer Insights Professionals

    Report:Brief: The Marketing Technology Buyer's Dilemma

    Maintain Customer Focus While Navigating Market Changes

    Successful marketers leverage a rich mix of integrated technologies to navigate complex customer journeys and orchestrate contextually relevant customer experiences. However, recent activities in the...

    • Downloads: 105
  • For Customer Insights Professionals

    Report:Plan, Don't Hope, For Lead-To-Revenue Benefits

    Performance Management: The Lead-To-Revenue Playbook

    A great number of benefits are forecast to build the lead-to-revenue management (L2RM) business case. Unfortunately, benefits don't always happen according to plan. In fact, they don't always happen...

    • Downloads: 71
  • For Customer Insights Professionals

    Report:Lead-To-Revenue Pioneers Discover It's Not Demand Generation On Steroids

    Landscape: The Lead-To-Revenue Playbook

    After bagging impressive early wins, lead-to-revenue management (L2RM) pioneers find it hard to sustain ongoing improvement. To learn why L2RM initiatives hit the wall, we analyzed 200 inquiries that...

    • Downloads: 25
  • For Customer Insights Professionals

    Report:Assess Your Customers' Personal Identity And Data Management Attributes

    Assessment: The Personal Identity And Data Management Playbook

    Personal identity and data management (PIDM) changes the way marketers will communicate with their customers. But to understand how, customer insights (CI) professionals need to first understand the...

    • For Customer Insights Professionals

      Report:The Total Cost Of Social Listening

      Business Case: The Social Intelligence Playbook

      Listening platforms continue to be hot and marketers are keen to use consumer conversations to inform marketing and business strategy. But as more businesses adopt listening platforms, the question...

      • Downloads: 1301
    • For Customer Insights Professionals

      Report:Gear Up To Support B2B Marketing's Big Data Destiny

      This report, originally written for chief marketing officers, includes content relevant to customer insights (CI) professionals that focus on business-to-business (B2B) activities. Here's why: B2B...

      • Downloads: 161
    • For Customer Insights Professionals

      Report:Quick Take: Facebook's f8 Announcements Mark A Sea Change In User Privacy

      What CI Pros Need To Know About Changes To Facebook's Data-Sharing Practices

      At its f8 conference in San Francisco this week, Facebook announced several changes to its developer platform. While the event's focus was on tools to help developers grow adoption of, and revenues...

      • Downloads: 61
    • For Customer Insights Professionals

      Report:Drive Continuous Improvement With A Holistic Measurement System

      Continuous Improvement: The Lead-To-Revenue Playbook

      The seminal idea behind lead-to-revenue management (L2RM) was the need to calibrate marketing's activities (and budget) to the result of revenue generation. But creating a system for sustained,...

      • Downloads: 516
    • For Customer Insights Professionals

      Report:Turn Data Into Intelligence With Customer Analytics

      Executive Overview: The Customer Analytics Playbook

      Big data signals a step change in the availability of customer data and is providing firms with their biggest opportunity yet to understand their customers. The sheer scale and diversity of customer...

      • Downloads: 1153
    • For Customer Insights Professionals

      Report:Partnerships Accelerate Customer Insights

      How Outside Firms Help Tackle Transformation Challenges

      Customer insights (CI) professionals and marketing leaders who have yet to transform from a product-focused to customer-centric strategy and cash in on the promise of turning customer data into big...

      • Downloads: 87
    • For Customer Insights Professionals

      Report:Is Your Customer Insights Practice Ready For EU Privacy?

      Q&A: EU Privacy Regulations

      This report, originally written for security and risk professionals, is of critical importance to customer insights (CI) professionals as well. The European Union is poised to increase demands of...

      • Downloads: 120
    • For Customer Insights Professionals

      Report:Q&A: The Privacy-Personalization Paradox

      Strike A Balance Without Losing Competitive Advantage Or Consumer Trust

      Marketers today find themselves in a Catch-22. On the one hand, their customers want to be recognized and rewarded for their loyalty with better-tailored content and offers. On the other hand, those...

      • Downloads: 178
    • For Customer Insights Professionals

      Report:Let's Revisit The Enterprise Marketing Software Landscape (Again)

      Tools And Technology: The Cross-Channel Campaign Management Playbook

      The role of technology to drive customer-obsessed marketing has grown since Forrester first charted the landscape in 2007. We saw signs of category consolidation in 2012, and new capabilities are...

      • Downloads: 1307
    • For Customer Insights Professionals

      Report:Perk Up Your Customer Loyalty Program

      A Guide To Determining The Right Loyalty Benefits Mix

      Building a strong relationship with your customers is more important than ever, and loyalty programs offer an opportunity to reward, recognize, and engage them. But the prevailing manifestation of...

      • Downloads: 221