IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

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83 results in Reports

  • Past 6 months
  • Digital Marketing
  • For Marketing Leadership Professionals

    Report:The Social Technographics® Intensity Matrix Drives Tactical Success

    How To Target Your Audience's Favorite Social Behaviors And Sites

    In 2013, Forrester introduced two new data models — the Social Technographics® Score and the Social Technographics Intensity Matrix — to help you better understand your audiences'...

    • Downloads: 334
  • For Marketing Leadership Professionals

    Report:Big Data's Big Meaning For Marketing

    Use Big Data To Deliver Context And Personalization At Scale

    In the age of the customer, it's not enough for your organization to simply meet your customers' needs. Today, your customers often expect you to anticipate their needs, in much the same way as the...

    • Downloads: 518
  • For Marketing Leadership Professionals

    Report:Mix Optimization Takes Over Planning

    Continuous Improvement: The Marketing Mix Optimization Playbook

    The marketing mix optimization playbook has charted a course toward a data-driven, scientific approach to marketing, supported by more-fluid adaptive processes, that addresses consumers at each stage...

    • Downloads: 142
  • For Marketing Leadership Professionals

    Report:The Four Social Marketing Tools You Need

    Tools And Technology: The Social Marketing Playbook

    Marketers spend billions of dollars on social media every year, and they're increasingly turning to technology vendors to support their social programs. But for many marketers, the social technology...

    • Downloads: 1840
  • For Marketing Leadership Professionals

    Report:Lessons From The 2013 Forrester Groundswell Awards

    Outstanding marketers at both B2C and B2B companies took a variety of approaches in Forrester's 2013 Groundswell Awards, and each of them demonstrated strong and measurable business results. Use this...

    • Downloads: 115
  • For Marketing Leadership Professionals

    Report:The Forrester Wave™: Sell-Side Platforms And Exchanges For Publishers, Q2 2014

    The Programmatic Selling Platforms That Matter Most And How They Stack Up

    In Forrester's 65-criteria evaluation of sell-side platforms (SSPs) and exchanges for publishers, we identified the six most significant providers in the category — AOL Platforms, AppNexus,...

    • Downloads: 239
  • For eBusiness & Channel Strategy Professionals

    Report:Build A Digitally Savvy Organization

    Organization: The Digital Business Transformation Playbook

    To survive the destructive forces of digital disruption, eBusiness leaders must drive digital business transformation. Yet most current digital organizations are too tactical to create competitive...

    • Downloads: 420
  • For Marketing Leadership Professionals

    Report:Harness The Power Of The Second Screen

    When And How It Makes Sense For Marketers To Integrate Second-Screen Experiences Into Their Plans

    Consumers today are rarely without a mobile, tablet, or laptop device close to hand, even when engaged in other activities such as watching TV. Being active on these second screens is now a normal...

    • Downloads: 158
  • For Customer Insights Professionals

    Report:Decipher The Digital Intelligence Technology Code

    Tools And Technology: The Digital Intelligence Playbook

    Delivering on the vision of digital intelligence requires a strong technology commitment to support broad data, analysis, and action requirements. But many organizations fail to develop a...

    • Downloads: 305
  • For Marketing Leadership Professionals

    Report:Mobile Advertising: It's Time To Get Personal

    Dump Your Desktop Approach For Integrated, Individualized Mobile Ads

    Nearly a third of the world's population is equipped with smartphones, and saturation reaches more than two-thirds in major markets like Hong Kong, the UK, and the US. This creates a huge mobile...

    • Downloads: 342
  • For Customer Insights Professionals

    Report:Design A Social Intelligence Function

    Organization: The Social Intelligence Playbook

    Finding and acting on insights gleaned from online and social discussions requires the right combination of a clear objective, business planning, technology, and, most importantly, people to do the...

    • For Marketing Leadership Professionals

      Report:Benchmark Your North American Social Marketing Efforts

      Benchmarks: The Social Marketing Playbook

      North American marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives, using an average of 7.5 social tactics each. In this report, we show you...

      • Downloads: 274
    • For CMO Professionals

      Report:Competitive Strategy In The Age Of The Customer: China

      Only Customer-Obsessed Enterprises Can Survive Disruption

      Manufacturing strength, distribution power, and information mastery are no longer competitive advantages in the age of the customer, where the only sustainable competitive advantage is customer...

      • Downloads: 202
    • For Marketing Leadership Professionals

      Report:Interactive Channels To Watch In 2014

      This report is the latest installment in an annual series on how marketing leaders leverage interactive channels. Email marketing and display advertising still top marketer's lists, but mobile and...

      • Downloads: 312
    • For Marketing Leadership Professionals

      Report:Build Your Content Strategy With The Marketing RaDaR

      Strategic Plan: The Content Marketing Playbook

      Today's empowered and digitally connected customers engage less with traditional advertising messages yet, at the same time, are interested in useful and valuable content that can help them orient a...

      • Downloads: 498
    • For Marketing Leadership Professionals

      Report:Plan A Stream Of Emerging Touchpoint Programs

      No two organizations are the same, and that means there is no universal approach to developing a single emerging touchpoint. Developing a stream of these innovative touchpoints is even more...

      • Downloads: 79
    • For CMO Professionals

      Report:Brief: The Future Of Voice Control Goes Far Beyond Dictation

      A Case Study In Digital Platform Power

      Digital platform providers Amazon.com, Apple, Facebook, Google, and Microsoft are competing fiercely to find the next big method to grab more minutes of attention. One of the most important tools in...

      • Downloads: 149
    • For Marketing Leadership Professionals

      Report:Forrester Research Social Media Forecast, 2014 To 2019 (Asia Pacific)

      ForecastView Spreadsheet

      Total social media advertising spending within the five Asia Pacific (APAC) countries covered in this forecast -- Australia, China, India, Japan, and South Korea -- is expected to reach...

      • Downloads: 1
    • For Marketing Leadership Professionals

      Report:The Best And Worst Of Email Marketing, 2014

      Benchmarks: The Email Marketing Playbook

      This report helps marketing leaders benchmark their email marketing campaigns against 98 of their peers that Forrester reviewed from the consumer goods, retail, travel, financial services,...

      • Downloads: 328
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile's Trojan Horse: The Messaging Platform

      Engage Customers In Their Mobile Moments — Even If The Moments Aren't Yours

      Companies with a strong mobile user base are going public and being acquired for astounding valuations. Some have no revenue, and you likely haven't heard of most of these companies. You are probably...

      • Downloads: 230
    • For Marketing Leadership Professionals

      Report:Forrester Research Social Media Forecast, 2014 To 2019 (Western Europe)

      ForecastView Spreadsheet

      Total social media advertising spending within the 17 Western European countries covered in this forecast is expected to reach €4.3 billion by 2019, up from €2.6 billion in 2014, growing at...

      • Downloads: 1
    • For Marketing Leadership Professionals

      Report:How To Create A Social Depth Strategy

      Drive Brand Exploration With A Winning Combination Of Content And Tactics

      If your buyers score high on the Social Technographics® explore factor, you can consider implementing a social depth strategy on your branded website(s). But before diving into social depth, you...

      • Downloads: 245
    • For Marketing Leadership Professionals

      Report:Case Study: Nestlé China Raises The Social Media Measurement Bar For Its Ice Cream Brands

      Marketers in China are struggling to effectively measure their investments in social media. Most of them are still at the early-maturity stage of social media measurement — focusing on basic...

      • Downloads: 65
    • For Marketing Leadership Professionals

      Report:The Forrester Wave™: Email Marketing Vendors, Q3 2014

      An Evaluation Of Nine Enterprise-Class Email Vendors

      In Forrester's 34-criteria evaluation of email marketing vendors, we identified the nine most significant providers — Acxiom, Epsilon, Experian Marketing Services, Oracle Responsys, Salesforce...

      • Downloads: 335
    • For Marketing Leadership Professionals

      Report:Best Practices For Social Content Hubs

      A social content hub can be an effective tactic for providing prospective buyers with a dynamic destination to explore your products and offerings. But before you invest in the resources and...

      • Downloads: 193