IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

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83 results in Reports

  • Past 6 months
  • Digital Marketing
  • For Marketing Leadership Professionals

    Report:Brief: Get The Most Out Of Stakeholder Meetings

    Stakeholder meetings make or break your emerging touchpoint marketing program. To make progress, you need to ensure you are prepared not just to profile the current opportunity but also to take the...

    • Downloads: 79
  • For Marketing Leadership Professionals

    Report:Forrester Research Mobile Advertising Forecast, 2014 To 2019 (US)

    ForecastView Spreadsheet

    Consumers are undoubtedly increasing their time spent on mobile (phone and tablet) devices, and advertisers are shifting their budgets to attract, retain, and engage this customer base. As such,...

    • Downloads: 7
  • For CMO Professionals

    Report:Brief: The Future Of Voice Control Goes Far Beyond Dictation

    A Case Study In Digital Platform Power

    Digital platform providers Amazon.com, Apple, Facebook, Google, and Microsoft are competing fiercely to find the next big method to grab more minutes of attention. One of the most important tools in...

    • Downloads: 149
  • For Marketing Leadership Professionals

    Report:Create Marketing Your Customers Can Use

    How To Infuse Marketing Programs With Usefulness

    Half of US online adults are always addressable, meaning that they personally use at least three Internet-connected devices and access the Web multiple times per day from multiple physical locations....

    • Downloads: 300
  • For CMO Professionals

    Report:The Customer Life Cycle: A Blueprint For Customer-Obsessed Enterprises

    Vision: The Customer Life-Cycle Marketing Playbook

    Today's empowered customer has the world at her fingertips — literally — through the multiple connections to information, products, and opinions all throughout her day. Marketers who...

    • Downloads: 1244
  • For Marketing Leadership Professionals

    Report:Forrester Research Search Engine Marketing Forecast, 2014 To 2019 (US)

    ForecastView Spreadsheet

    Paid search is heavily affected by the adoption of connected mobile devices -- namely, smartphones and tablets. Internet search is the foundation of commerce, information, and communication. With the...

    • Downloads: 3
  • For Customer Insights Professionals

    Report:Quick Take: How Facebook's Mood Manipulation Study Affects Marketing

    The Social Giant's Research Could Help Brands In The Long Term, If It Doesn't Scare Users Away

    Now that Facebook has confirmed its ability to manipulate user sentiment by changing what users see in their news feeds, marketers and customer insights leaders need to reconsider their brands'...

    • Downloads: 101
  • For Marketing Leadership Professionals

    Report:Brief: Best Practices For Engaging Consumers Via Messaging Apps

    To help brands connect with their audiences, messaging apps such as Instagram, Kik, Line, Snapchat, Tango, and WeChat have begun to offer nascent marketing tools. This brief report provides examples...

    • Downloads: 135
  • For Customer Experience Professionals

    Report:Collaborating Internally To Serve Empowered Customers — The Australian Approach

    In the age of the customer, businesses face a new era of increasingly empowered customers, shifting technology budgets and spending, and sputtering customer experience efforts. We wanted to know if...

    • Downloads: 84
  • For Marketing Leadership Professionals

    Report:How Do Teens Use Social Media?

    North American Consumer Technographics®

    In 2014, it would be difficult to find a US teen that doesn't use social media on a regular basis. The majority of young consumers ages 12 to 17 connect with their friends on social networks every...

    • Downloads: 38
  • For Marketing Leadership Professionals

    Report:Media Buying's Evolution Challenges Marketers

    A Joint Survey With The Association Of National Advertisers Exposes Adoption Challenges Of New Media-Buying Technologies

    The rise of digital media and the increasing use of new, automated, impression-by-impression platforms for planning, buying, and measuring all forms of media have upended traditional marketing and...

    • Downloads: 239
  • For Marketing Leadership Professionals

    Report:The Case For Google Plus

    Three Reasons Every Marketer Should Use It

    It's clear that Google Plus can't match Facebook for audience size, so it's no surprise that brands are much more active on Facebook and have collected much larger fan bases there. But Google Plus...

    • Downloads: 273
  • For Customer Insights Professionals

    Report:Let's Revisit The Enterprise Marketing Software Landscape (Again)

    Tools And Technology: The Cross-Channel Campaign Management Playbook

    The role of technology to drive customer-obsessed marketing has grown since Forrester first charted the landscape in 2007. We saw signs of category consolidation in 2012, and new capabilities are...

    • Downloads: 1324
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile's Trojan Horse: The Messaging Platform

    Engage Customers In Their Mobile Moments — Even If The Moments Aren't Yours

    Companies with a strong mobile user base are going public and being acquired for astounding valuations. Some have no revenue, and you likely haven't heard of most of these companies. You are probably...

    • Downloads: 231
  • For Marketing Leadership Professionals

    Report:Expanding Publishers' Monetization With Sell Side Platforms And Exchanges

    Premium publishers with direct sales teams that wish to meet marketers' growing demands to buy and execute programmatically, complete with the ability to integrate first- and third-party data, are...

    • Downloads: 88
  • For Customer Insights Professionals

    Report:Quick Take: Adobe Underscores Marketing Reinvention At Adobe Summit 2014

    Announcements Emphasize Partnerships And Innovation

    On March 25, 2014, at its annual digital marketing summit, Adobe very deliberately positioned its Marketing Cloud as a comprehensive platform for digital marketers, rather than a suite of...

    • Downloads: 125
  • For Marketing Leadership Professionals

    Report:Use Social Content Curation Tools To Feature Your Consumers

    Choose Solutions That Showcase Brand Experiences And Drive Exploration

    Chances are, you've stumbled on a media gallery on a brand's social hub or online product catalog and scrolled through photos of blissful customers wearing, eating, or posing with a product. This is...

    • Downloads: 98
  • For Marketing Leadership Professionals

    Report:Plan A Stream Of Emerging Touchpoint Programs

    No two organizations are the same, and that means there is no universal approach to developing a single emerging touchpoint. Developing a stream of these innovative touchpoints is even more...

    • Downloads: 79
  • For Marketing Leadership Professionals

    Report:Brief: The Opportunities And Challenges Of Beacon Marketing

    No Matter How Promising The Technology Is, Be Wary Of The Hype

    Marketers at retail companies were the first to test beacons and implement in-store marketing, but now marketers in other industries, including fast-moving consumer goods, travel and hospitality, and...

    • Downloads: 164
  • For CMO Professionals

    Report:The Clash Of The Digital Platforms

    Why 2014 Will See A Flood Of Innovation From Platform Players And How You Can Profit From It

    We're only a month into the year and already the digital platforms so necessary to digital disruption are either flexing their muscles or reporting they have the power to do so. Google acquired Nest...

    • Downloads: 425
  • For Marketing Leadership Professionals

    Report:The Four Social Marketing Tools You Need

    Tools And Technology: The Social Marketing Playbook

    Marketers spend billions of dollars on social media every year, and they're increasingly turning to technology vendors to support their social programs. But for many marketers, the social technology...

    • Downloads: 1845
  • For Marketing Leadership Professionals

    Report:Use Instagram Now

    Before The Rules Change

    Marketers seeking social engagement should turn to Instagram's low-clutter, brand-friendly environment. Top brands' Instagram posts generate a per-follower engagement rate 58 times higher than their...

    • Downloads: 243
  • For Marketing Leadership Professionals

    Report:Interactive Channels To Watch In 2014

    This report is the latest installment in an annual series on how marketing leaders leverage interactive channels. Email marketing and display advertising still top marketer's lists, but mobile and...

    • Downloads: 312
  • For Marketing Leadership Professionals

    Report:Data Defines The Future Of Social Relationship Platforms

    How And Why Emerging SRPs Are Overtaking Established Vendors

    More marketers use branded Facebook pages and Twitter accounts than use any other social tactic, but barely one-half say they're satisfied.Many don't know what content to post, or when; others don't...

    • Downloads: 316
  • For Marketing Leadership Professionals

    Report:How To Create A Social Depth Strategy

    Drive Brand Exploration With A Winning Combination Of Content And Tactics

    If your buyers score high on the Social Technographics® explore factor, you can consider implementing a social depth strategy on your branded website(s). But before diving into social depth, you...

    • Downloads: 246