IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

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45 results in Reports

  • Martin Gill
  • For eBusiness & Channel Strategy Professionals

    Report:EU Mobile Commerce Forecast, 2012 To 2017

    Mobile eCommerce revenues across Europe will rise from €1.7 billion in 2011 to €19.2 billion in 2017, reaching 6.8% of total web sales. Simple, easy to merchandise categories such as...

    • Downloads: 949
  • For eBusiness & Channel Strategy Professionals

    Report:Building A Digital Travel Business

    Multichannel Strategies To Better Serve The Connected Traveler

    The act of traveling may always be immune to digital disruption, but the way in which travelers engage with the experience is ripe for digital enhancement. The Internet has revolutionized the way in...

    • Downloads: 438
  • For eBusiness & Channel Strategy Professionals

    Report:German Online Retail Overview, 2011

    Despite A Thriving Online Market, Multichannel Retail Is Still An Untapped Opportunity For German Retailers

    The German online retail market is the second largest in Europe. Amazon.de and eBay are dominant forces, with major German consumer brands selling through those sites, and others following suit...

    • Downloads: 724
  • For eBusiness & Channel Strategy Professionals

    Report:Build An Effective Digital Education Program

    Best Practices For Increasing The Digital Savviness Of Your Employees

    eBusiness executives see a lack of digital skills and expertise as one of the critical blockers to digital transformation. In today's fast-moving, complex environment, it's no surprise that many...

    • Downloads: 182
  • For CIO Professionals

    Report:Digital Business Leadership

    The Chief Digital Officer: Fad Or Future?

    This is a pivotal time for CIOs — a time to step into the limelight or remain in the shadows. This report, originally written for CMOs, is a must-read for CIOs, especially those with a vision...

    • Downloads: 436
  • For eBusiness & Channel Strategy Professionals

    Report:Website Functionality Benchmark: European Consumer Electronics Retailers

    Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four Specialist European Consumer Electronics Retailers

    Forrester applied its Website Functionality Benchmark evaluation methodology to four European consumer electronics retailers: Best Buy UK, Currys, Darty, and Redcoon. These specialist retailers...

    • Downloads: 333
  • For eBusiness & Channel Strategy Professionals

    Report:European Online Retail: Five Trends To Watch In 2012

    European eBusiness Executives Strive To Give Their Customers Choice And Flexibility Across The Purchase Journey

    European shoppers are becoming increasingly web-savvy and are turning to a wider range of touchpoints as they research and buy products online and offline. In response, eBusiness executives across...

    • Downloads: 861
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2014: Staffing And Hiring For eBusiness

    Our Annual Benchmark Of eBusiness Team Sizes And Job Functions

    In our annual organizational and staffing survey of eBusiness and channel strategy professionals, we found that while eBusiness budgets and team sizes are growing, finding the skills and capabilities...

    • Downloads: 225
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2014: The Year Of Digital Business

    Predictions For 2014 On Digital Strategy, Organization, Budgets, And Resourcing

    Digital business will become a reality in 2014. The question at the boardroom table isn't "Should we do digital?" That battle has been won. The key question now is "How?" As senior executives wrestle...

    • Downloads: 667
  • For eBusiness & Channel Strategy Professionals

    Report:French Online Retail Overview, 2012

    French Online Retail Is On The Brink Of A Multichannel Revolution

    France is the third largest online retail market in Europe; although it will continue to mature and grow at a pace outstripping overall retail growth, there are significant changes in store for...

    • Downloads: 611
  • For eBusiness & Channel Strategy Professionals

    Report:European eBusiness Executives Take A Cautious Approach To Daily Deals

    Brand And Margin Protection Inhibit Adoption, But Other Approaches Are Emerging

    Skepticism is the watchword across Europe as eBusiness executives consider engaging with daily deals sites such as Groupon and Living Social. Concerns about brand damage and sales cannibalization are...

    • Downloads: 179
  • For eBusiness & Channel Strategy Professionals

    Report:European Online Retail Forecast: 2011 To 2016

    Online Retail Sales Growth In Europe Will Continue To Outpace Offline Growth For Years To Come

    Online retail sales will continue to outperform overall retail sales figures in terms of percentage growth for many years to come in Europe. As the Web becomes an increasingly mainstream part of the...

    • Downloads: 1633
  • For eBusiness & Channel Strategy Professionals

    Report:Introducing The Global Retail Segmentation

    Leverage Forrester's Global Technographics® Benchmark Data To Design Localized Retail Experiences

    It's easy for eBusiness executives to assume that shoppers use different touchpoints the same everywhere. But the reality is that there are some significant global differences in consumers' attitudes...

    • Downloads: 428
  • For eBusiness & Channel Strategy Professionals

    Report:Agile Commerce: Know It When You See It

    Executing on the agile commerce imperative is not easy. It requires a paradigm shift in how organizations think about and go to market now and in the future. While examples of companies that have...

    • Downloads: 546
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2013: Staffing And Hiring For eBusiness

    Our Annual Benchmark Of eBusiness Team Sizes And Job Functions

    In our annual organizational and staffing survey of eBusiness and channel strategy professionals, we find yet again that although eBusiness team sizes are growing, eBusiness professionals feel that...

    • Downloads: 358
  • For eBusiness & Channel Strategy Professionals

    Report:Define New Metrics For Digital Business Success

    Performance Management: The Digital Business Transformation Playbook

    Digital business has broken traditional metrics. Key performance indicators (KPIs) that measure the success of a single touchpoint fail to inform eBusiness executives of the impact of consumer...

    • Downloads: 841
  • For eBusiness & Channel Strategy Professionals

    Report:European Online Retail Forecast, 2012 To 2017

    Economic Instability Across Europe Will Do Little To Slow Retail eCommerce Growth

    By 2017, Europeans will spend more than €191 billion online on retail products, and online retail growth will continue to outpace offline growth. As wallet share gradually shifts toward the...

    • Downloads: 1077
  • For eBusiness & Channel Strategy Professionals

    Report:Selecting Tools That Enable Agility

    The way we think of eBusiness technology has fundamentally changed. We are no longer selecting a set of platforms and technologies to launch a site; we are now selecting technologies that can support...

    • Downloads: 1405
  • For eBusiness & Channel Strategy Professionals

    Report:Kick-Start Your Digital Business Transformation

    Executive Overview: The Digital Business Transformation Playbook

    In the age of the customer, business is digital. Digital technologies are empowering customers like never before, transforming how they discover, explore, buy, and engage with brands and products....

    • Downloads: 309
  • For eBusiness & Channel Strategy Professionals

    Report:The Luxury Retailer's Guide To Agile Commerce

    A new breed of luxury goods online shopper has arrived that is young, tech-savvy, Internet-aware, mobile-enabled, and embracing tablets fast. This new breed of global consumer is keen to find fresh...

    • Downloads: 604
  • For eBusiness & Channel Strategy Professionals

    Report:Powering The Agile Store

    Bringing The Best Of Digital Into The Physical Environment To Empower Customers And Associates Alike

    Digital technology is poised to transform the retail experience. As many retailers struggle to maintain costly store estates, eBusiness executives have an opportunity to play a leading role in...

    • Downloads: 612
  • For eBusiness & Channel Strategy Professionals

    Report:European Online Christmas Retail Outlook, 2011

    This Christmas Season eBusiness Executives Will Turn To A Wider Range Of Touchpoints Than Ever To Engage Bargain-Hungry, Web-Savvy Shoppers

    Christmas 2011 will see European shoppers more connected, informed, and web-savvy than ever as they head both online and to the high street to find the perfect gift. With overall retail growth...

    • Downloads: 205
  • For eBusiness & Channel Strategy Professionals

    Report:Four Steps To Your Agile Future

    Today's multichannel company faces enormous pressure to adapt to changing customer expectations and emerging competitive threats. Legacy channel-centric approaches and siloed organizations can no...

    • Downloads: 509
  • For CMO Professionals

    Report:The Future Of Business Is Digital

    The Powerful Advantages Of Embracing Dynamic Ecosystems Of Value

    Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors are...

    • Downloads: 1180
  • For eBusiness & Channel Strategy Professionals

    Report:Enhance Your Digital Capabilities With The Digital Maturity Model

    Assessment: Digital Business Transformation Playbook

    Digital disruptors are tearing up the rule books, and no industry is immune. In response, firms must take a different approach to digital strategy, embedding digital capabilities into the heart of...

    • Downloads: 399