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For Customer Experience Professionals

IconNicholson Is A Contender In The Web Design Market

The Forrester Wave™ Vendor Summary, Q2 2007

April 11, 2007

By Kerry Bodine with Harley Manning, Moira Dorsey, Ross Popoff-Walker, Adele Sage, Steven Geller

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Why Read This Report

A 20-year veteran of the interactive industry, IconNicholson's single-office model concentrates all North American talent in its New York headquarters. The firm has a track record of innovative customer experience work like early Java banner campaigns, viral marketing campaigns, and ATM interface design. Yet despite its distinguished track record, IconNicholson's current Web strategy fails to differentiate the firm from its competitors. One of the agency's reference sites received a passing score in our brand evaluations, but both sites came in just below the agency average in the area of usability.
Tags: Advertising Agencies, B2C eCommerce, Customer Experience Management, eCommerce, Interactive Agencies, Interactive Marketing Strategy and Process, Internet & eCommerce Services, IT Services, Marketing Automation, Systems Integration
US $ 1749
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