Why Read This
You've gotten the mandate to take your eCommerce brand global: What next? If you've followed Forrester's methodology, you've identified the people or audience you intend to target with new global offerings, the objective of the initiative, and your strategy. You're now ready to determine which technologies are necessary to turn your brand into a global eCommerce powerhouse. In this report, we tackle some of the key technology partners that can help brands build and operate international eCommerce initiatives. Brands need to ensure that their eCommerce platform is ready to support a global client base and that their global commerce service provider is well versed in building and supporting websites across a diverse set of countries. Technology partners can help pave the way in areas of the online offering that need to be localized, such as language and payments; they can also help streamline alternative global expansion strategies such as marketplaces and international shipping. This report puts a global lens on the research Forrester has done on the tools and technologies available to brands as they build out their eCommerce offerings.