Forrester

Why Read This Report

Experience on the mobile Web is poor. That's no surprise given the confusing landscape of technologies, devices, and browsers that mobile site designers need to support. Every year hundreds of devices flood the market with different browsers, display capabilities, screen sizes, and keypads — making designing a consistently good experience both an expensive and time-consuming process. To approach the mobile Web in a systematic fashion, Forrester recommends that companies select one of the following strategies: 1) support the lowest common denominator; 2) target specific devices; or 3) adapt to the capabilities of the devices.