For Customer Experience Professionals

Improve Your Digital Customer Experience

WHY READ THIS PLAYBOOK

Today's multichannel customers demand better experiences than they get from firms that design underperforming one-off touchpoints. Faced with an expanding ecosystem of legacy websites, mobile sites, and apps, firms need a plan that will help them align their investments with their customers' most pressing needs. How can they do this? They can accomplish this by taking a user-centered approach to understanding the needs and behaviors of their multichannel customers and filling in the experience gaps. Customer experience professionals can use this playbook to help their firms develop a road map for improving the effectiveness and cohesiveness of their digital touchpoints.

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